We have just completed the 2013 B2B Marketing Outlook study (get the report here).
A key theme is found in the intentions related to inbound marketing. 35% of marketers said they will spend more on inbound than outbound. 31% said the reverse, with the remaining third saying they’ll spend the same on inbound and outbound. Almost a ‘tidy’ 3-way tie. However, this is a significant shift to what they did in 2012 – with (more on) inbound getting only 22% of the vote.