We have just completed the 2013 B2B Marketing Outlook study (get the report here).
A key theme is found in the intentions related to inbound marketing. 35% of marketers said they will spend more on inbound than outbound. 31% said the reverse, with the remaining third saying they’ll spend the same on inbound and outbound. Almost a ‘tidy’ 3-way tie. However, this is a significant shift to what they did in 2012 – with (more on) inbound getting only 22% of the vote.
We are working through the 2013 B2B Marketing Outlook Study we are producing with the support of ADMA.
It seems that we are on the cusp of a break-through. There is a strong indication that marketers are getting on board with ‘Inbound Marketing’. Firstly the respondents (audience of 294 Australian marketers) have indicated that they will spend more on Inbound than Outbound in 2013 – last year that was in reverse. Having said that the difference was only 4%, but I think that’s an important line to break.
A few years ago I stumbled upon this great website from IAS b2b marketing in the UK www.101cliches.com. I liked it so much I even ordered the book and had it sitting on my desk.
Let’s face it, how many B2B campaigns have used this image…
Or this one…
As you peruse the 101 clichés, how many have you been guilty of in the past?
In November I had the fortune of attending the B2B Marketing Conference FUNNEL hosted by Econsultancy in both London and Sydney.
Having worked in the UK for several years I was really looking forward to the London event for two reasons – one to catch up with past colleagues and clients and two to hear “the next big idea” in B2B Marketing. I personally have always viewed the UK/Europe as trendsetters in this area, as the two times I’ve returned to Australia from my UK working stints, I came armed with skills & knowledge that either hadn’t yet emerged in Australia or were just on the cusp.
We are pleased to release our latest whitepaper: “Creating a B2B Lead Engine in the Digital Age” which you can download here. It brings together our nurture marketing experience across a wide range of clients over a number of years and explores how to overcome the marketing challenges of the digital age to create a successful B2B Lead Engine.
Are you one of the growing number of people reading this on your mobile? Over 85% of business executives now use their mobile phones to view their email. In response to this we ensure that all of the emails we send on behalf of clients are mobile ready. We would be interested in how you treat emails on your phone differently to those you read on your computer.
Like a lot of people, we were somewhat sceptical about the importance of Windows 8. However we’ve been working with several clients to produce communications, events and videos on the launch of Windows 8 and it’s been a real eye opener. It’s had us thinking Windows 8 may change the way we use computers in business, especially for the more mobile of us… What do you think will be the killer app or functionality that makes Windows 8 a must-have for business?
The Christmas decorations are out in the retail stores, so the end is nigh for 2012. As you prepare your final campaigns to go into market for 2012, it is also time to start booking time in the calendar to plan for 2013. Historically, we’ve found that campaigns built in December, and ready to go into market as people get back from holidays in January or early February, enjoy a significant headstart over the competition.
