We are a marketing consulting agency servicing B2B organisations – with a special focus on the high-tech, financial services and professional services sectors. Our services include market research, strategic planning and executing revenue generation and lead nurturing programs.
We opened our doors for business in 2001. Since then, we have intentionally recruited marketers with high-tech and B2B services marketing experience to further deepen our capabilities in these segments. We have run many hundreds of programs and campaigns targeting CIOs, CFOs, CEOs, IT Managers and line-of-business decision makers as well as their recommenders and influencers.
We love Edward de Bono’s simple green hat philosophy – as you can see by our name. Break out of traditional (marketing) ways of solving problems to find better ones. Form think tanks. Think laterally. Brainstorm. Take calculated risks.
Our breakthrough thinking centres around pipeline progression and lead cultivation. It involves re-considering the execution of start-stop tactical campaigns, stepping back and building a systematic measurable approach that manages a lead through its lifecycle. Consider the journey the buyer is on. Build a communications and nurturing approach that assists them on this journey (adds some value), engages our client as the thought leader/expert and accelerates the buyer towards their solution.
We learn something from nearly every new engagement – what works and what does not in this fast-moving digitally-inspired marketplace. And these learnings provide deeper insights as we design new innovative programs and campaigns for our clients.