Past Events

9 April 2013

ADMA Rethink B2B Innovations Summit

ADMA event purely for B2B marketers. Australia’s B2B Innovations Summit RETHINK 2013 is an important event that offers the opportunity to explore the full spectrum of new B2B marketing thinking in a single day.

4 April 2013

Webinar – 2013 B2B Marketing Outlook

The webinar presented the key findings of this 300-participant Australian study. An expert B2B panel discussed the trends in digital marketing, content and inbound marketing, social media adoption, marketing measurement and other ‘intriguing’ aspects of the world of B2B marketing. Hosted by Green Hat and ADMA.

6 December 2012

ADMA B2B Lunch & Learn

Andrew Kent from Green Hat was the special guest at the December ADMA Lunch & Learn, talking about B2B marketing directions and trends with reference to the Green Hat / ADMA B2B Marketing Outlook research report.

19 November 2012

Funnel Symposium

FUNNEL has come to Australia from the UK for its inaugural event in November. It’s all about B2B Marketing and we are speaking in the PLAN stream and facilitating the proceedings for the day in the ENGAGE stream. Great to see this B2B-only event has hit Australia’s shores.
Click here to visit the event website.

April 2012

B2B Marketing Research 2012 Webinar

Andrew Kent hosted a well-attended webinar that explored the B2B Marketing Outlook 2012 research we conducted with ADMA and AMI.
Click here to view the webinar.

February/March 2012

ADMA B2B Marketing Summit (Sydney & Melbourne)

As part of this ADMA event, Andrew Haussegger presented the findings of the Green Hat B2B Marketing Outlook 2012 research report.
Click here to download the report.

October 2011

ADMA Marketing Automation Forum (Melbourne)

We ran an event with ADMA in which an expert panel discussed marketing automation trends, benefits, challenges and processes for getting started.
Click here to view video highlights.

June 2011

StrategyMix Marketing Forum (Sydney & Melbourne)

Marketing Automation: The Payback and the Pitfalls (Sydney & Melbourne)
Andrew Haussegger presented at a StrategyMix forum on the 3C3P process methodology for b2b marketing automation.
Download the presentation.

May 2011

iStrategy Digital Marketing Conference (Melbourne)

B2B Social Media Expert Panel
Andrew Kent presented on a panel with social media luminaries on the state of b2b activity and ROI in the social media marketing.
Download the presentation.

April 2011

ADMA B2B Marketing University (Sydney, Melbourne, Brisbane)

Andrew Haussegger joined an international panel of B2B marketers, and talked on the science of marketing – the buyer’s journey, what happens to a lead and the process of conversion to revenue.
Download the presentation.

March 2011

Green Hat B2B Marketing Research Launch (Melbourne)

In this business briefing breakfast at Crown in Melbourne, we launched the B2B Marketing Outlook 2011 report – developed with the support of ADMA, AMI and the B2B Marketing Group (UK).
Download the report.