Workshops
Workshop #1 – Designing your B2B Lead Nurture Engine
Register for a complimentary workshop to plan and design your own Lead Nurture Engine. These are small-group 3-hour sessions conducted by the chief architect of B2B lead nurture programs developed for businesses such as IBM, EMC and SingTel Optus.
You will discover & analyse:
| • | Six key steps for an effective lead nurture & management engine |
| • | Roadblocks and how to work around them |
| • | What to look for in selecting a Marketing Automation System |
Workshop #2 – Assessing your Marketing Automation Readiness
Register for a complimentary 1-on-1 workshop to assess your readiness for marketing automation in your business. An experienced B2B consultant will prepare and conduct a session on automating your marketing process.
You will assess:
| • | Your readiness to automate your marketing and communications |
| • | The pros and cons of doing so |
| • | Obstacles to expect and how to address them |