Latest Thinking

Green Hat regularly provides new information on B2B marketing innovation and directions. Topics we cover include B2B strategy, automated lead nurturing, pipeline management, digital marketing, social media marketing and content marketing.

To see how we have applied our latest thinking, you can view our case studies.

Research & Whitepapers
White Paper: Creating a B2B Lead Engine in the Digital Age – Leveraging our nurture marketing experience over a number of years, this paper explores considerations when integrating digital marketing with your B2B Lead Nurture Engine.
White Paper: How Nurture Marketing Works – Explores the fundamentals of lead nurturing, the role nurture plays in B2B lead progression and conversion outcomes.
Research: B2B Marketing Outlook Australia 2013 – Comprehensive 26-page research report developed by Green Hat in conjunction with ADMA. Reports on trends in digital marketing, content/inbound marketing, budgets, benchmarks and social media marketing.
Research: B2B Marketing Outlook Australia 2012 – Comprehensive 24-page research report developed by Green Hat in conjunction with ADMA and AMI.
Webinar: 2013 B2B Marketing Outlook Highlights – Research covers marketing resources, budgets, key challenges, trends and issues including growing use of digital marketing, content marketing, lead nurturing and social media.
Video: ADMA Marketing Automation Expert Panel – View video highlights of discussions with an B2B expert panel discussing the pros and cons of B2B marketing automation.
Video: Marketing Automation Systems – Product Comparison – Summary comparison of Marketing Automation Systems. Ideal for marketers looking to shortlist technology providers and wondering where to start.

Presentations
Presentation: B2B Marketing Directions and Trends by Andrew Kent, Director at Green Hat, ADMA B2B Marketing Forum (Dec 2012)
Presentation: Designing a Strategic Inbound/Outbound Lead Nurture Engine by Andrew Haussegger, Director at Green Hat, B2B Funnel Marketing Conference (Nov 2012)