Marketing Automation Videos

View video highlights from our recent Marketing Automation Expert Forum.

We conducted the event with ADMA (Australian Direct Marketing Association) and addressed some of the burning issues around marketing automation, marketing to the buying process, lead nurturing and more.


Q1. What is Marketing Automation?

Q2. How does Marketing Automation help?

Q3. How does Marketing Automation relate to the buyer’s journey?

Q4. How do you map assets to the buyer’s journey?

Q5. Is email losing its effectiveness?

Q6. How do you know what is relevant to an individual?

Q7. How do you get started with Marketing Automation?

Q8. What about some case studies?

B2B Marketing Updates

“We will send you occasional invitations and information to keep you up to date with B2B Marketing.”

“Green Hat has been working with IBM on our nurture marketing program in Aust/NZ for a number of years. Our review of nurture programs run by IBM globally revealed that we were running locally very sophisticated and successful programs. The Green Hat team have provided us with excellent advice and are a pleasure to deal with.”

ANZ Marketing Transformation Leader
IBM