We are a B2B marketing consulting agency specialising in lead nurture marketing, lead lifecycle management and automating the marketing process.
We develop strategic plans and campaign roadmaps to effectively take our client to market. We design and build marketing enablers such as the CRM/contact database, the marketing automation process and marketing/sales content and collateral.
Our B2B Market Engagement Model addresses elements in traditional demand generation (such as events and telemarketing), lead nurturing and digital marketing. Our services are grounded on some key principles:
- nurturing the buyer through their buying process
- mapping contextual content to this buying process
- using advanced marketing technology as a key enabler
- building intelligent well-profiled contact data