The quality of your marketing database is fundamental to the success of all your marketing efforts. It’s one thing having a contact database with names, titles, phone numbers and other contact information. However, to add real value to the marketing process, the database should be optimised with more intelligent data such as the contact’s information preferences and – importantly – their purchase plans, priorities and upcoming projects.
We are a trusted manager and developer of marketing databases for a number of global and Australian organisations – and have successfully and cost-effectively created marketing databases for specialised services providers entering new market segments.
We build tightly targeted lists for our clients then implement a systematic process to ensure data integrity and optimise its value – as outlined below.
Our Database Optimisation service is ideal for marketers who:
- believe that a marketing database should cater for – and build – rich profiling information about individuals and their organisations to inform you about areas of responsibility, needs, priorities, plans/projects that feed into your sales pipeline
- want to create and continuously maintain an optimum email opt-in database to reduce the cost of ongoing marketing efforts, deliver effective nurture programs and comply with spam laws and best practices for B2B marketing
- require regular and accurate marketing and sales orientated analysis and reporting of quality, activity and progression of contacts in the database against conversion rates, timeframes and other metrics
To find out more about Database Optimisation please read The Centre of the Marketer’s Universe – The Database article here.