Demand Generation Campaigns
Generating demand for B2B product and services requires the unique ability to understand your buyer’s situation and pain points.
Over the past decade, Green Hat has conducted over 500 demand generation campaigns leveraging the full mix of marketing channels to cut through to CIOs/IT specialists, CFOs, CEOs and LOB managers – each providing a ‘learning’ which can be used to optimise your own project.
We have an extensive track record of delivering successful demand generation campaigns – that not only create awareness, but deliver genuine sales-ready leads. Our team has in-depth knowledge of:
- typical decision-making process within organisations – from SMEs to large enterprises and government departments
- which contacts to target for specific solutions
- what messages, offers and tactics work
Our Demand Generation Campaign services encompass:
- e-marketing and microsite-based campaigns
- large-scale and exclusive peer-to-peer event management
- high-impact direct mail campaigns
- CxO, decision-maker and decision-influencer tele-qualification and tele-profiling
- online and tele-surveys
- telemarketing for event-boosting and database cleansing
Our client case studies speak for themselves.