As businesses enter the digital age, marketing needs to evolve. According to a recent DemandGen International research report, nine out of ten buyers say that when they are ready to buy, they’ll find you… but how easy are you to find?
Just as you are now reading about us on this website, your prospects will be doing their research online: educating themselves, and then deciding who they want to speak to. One thing is for sure – they will be well underway in their buying process before they reach out to you.
This means that your online presence and digital engagement strategy are paramount. We assist our clients with competitive online advantage – helping prospects find our clients online, engage with them and build virtual relationships that can be nurtured to become sales-ready leads. And a Marketing Automation System (MAS) becomes key enabling technology in this process.
Our Digital Services cover:
- digital strategy – including audience research and planning, prospect journey mapping and digital program design and development
- digital program execution and management
- online demand generation and e-marketing programs
- creation of websites, microsites and online research/ROI/TCO tools
- online content development and placement
- social media: online conversation participation and monitoring
- SEO and PPC/SEM
- online video and webinar services
- ongoing program monitoring, reporting and analysis
Our consultants include some of the leading proponents of B2B digital marketing within Australia.