Prospects in the lead universe generally fall into one of four areas:
The HOT prospects are given to sales for pursuit. The ‘interested’ and ‘unaware’ prospects are not ready for direct sales engagement today. However they are part of your target market and you have started an engagement process with them. Now is your opportunity to nurture these prospects, grow their awareness of, and affinity with, your brand, develop a low-cost virtual relationship and progress them through the pipeline to become sales-ready.
Research has shown that 80% of those considering buying from you will buy from someone within two years. By nurturing the relationship over the longer term, your company stays in the consideration set.
Marketing automation systems have advanced over the past 3-4 years to enable cost-effective delivery of drip and trigger marketing campaigns. Highly personalised communications with your prospects can be automated to minimise lead leakage and maximise conversion of marketing prospects to new customers.
We are one of Australia’s leading providers of B2B nurture marketing solutions. Our services range from comprehensive outsourced nurture marketing across multiple products and programs for large multinationals, to delivering turnkey solutions that integrate seamlessly with CRM systems for SME businesses.
We are experts in establishing nurture programs that are always-on, ready to deliver the right message to the right person at the right time – while automatically identifying and allocating leads to individual sales staff based on your business rules.