Marketing Strategy & Planning

Getting the marketing strategy right from the outset is obviously key to your success. We introduce strategies that integrate lead nurturing with your traditional demand-generation approaches. This requires attention to the buyer’s journey, drip and trigger campaigns, lead scoring and personalisation of communications. We bring into the equation the development of content and informative assets to help cultivate the prospect relationship and the role of quid-pro-quo prospect profiling.

Key considerations in our 6-Pillar Strategy Development model are:

  • problem analysis: no problem = no opportunity… are the problems you solve clearly defined?
  • services/solution strategy: do you have solutions to these problems including your upsell/cross-sell and product-line strategies?
  • target market analysis and segmentation: your ideal customer profile… who are the customers you really want?
  • brand strategy and message development: your value proposition and point of difference… what makes you stand out from the competition?
  • go-to-market strategy: how will you execute in-market?
  • channel and alliance strategy: who can you leverage?

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“Green Hat have helped us map out a pragmatic approach to evolving our marketing strategy. We have engaged them a number of times to tackle specific issues and each time they have challenged and extended our thinking and helped gain buy-in from internal stakeholders. Each project has seen a ready to implement deliverable that has made an immediate difference as well as keeping the end destination in mind.”

Marketing Director
EFIC