Social Media Marketing
If current trends continue, then the B2B marketing spend on digital marketing will surpass spending on traditional demand generation activities, such as events, direct mail and telemarketing, within the next three years. The fastest growing and most competitive aspect of digital marketing is social media. Social media is also a primary driver of search engine rankings. To take advantage of this rapidly expanding area of marketing you need to know:
- where in social media your buyers are active
- how your company can participate in these activities
- who the social media advocates are in your company
- what they should say
- when they should contribute
- why specific topics should link back to specific pages
We have created a Social Media Kickstart to empower your Social Media Advocates to use social media to:
- build their personal identity within the company brand
- share their subject matter expertise in a way that feeds into your overall marketing activity
Green Hat can get social media working for your business. We provide a practical social media strategy and execution recommendations tailored to your specific market environment and marketing requirements.
To find out more about our social media services read our Social Media Kickstart overview.