---
title: B2B Branding – knowing when it’s time for a change
description: While sitting in the passenger seat on the Princes Highway travelling from Melbourne to Geelong for the school holidays, the song Cool Change by Little River Band made its way through the car speakers.
---

[Articles ](https://green-hat.com.au/articles)

# [B2B Branding – knowing when it’s time for a change](https://green-hat.com.au/articles/b2b-branding-knowing-when-its-time-for-a-change)

 Written by [Andrew Haussegger](https://green-hat.com.au/articles/author/andrew-haussegger) | Nov 3, 2023 3:04:41 AM

 

[View full post](https://green-hat.com.au/articles/b2b-branding-knowing-when-its-time-for-a-change)

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