---
title: "Decoding 131%: Why B2B Buyers Reward Education, Not Hype"
description: "Discover why B2B buyers reward education over hype. Learn how the \"131% more likely to buy\" stat holds up in 2025, backed by Green Hat’s APAC research on shaping buyer requirements early."
---

[Articles ](https://green-hat.com.au/articles)

# [Decoding 131%: Why B2B Buyers Reward Education, Not Hype](https://green-hat.com.au/articles/decoding-131-why-b2b-buyers-reward-education-not-hype)

 Written by [Joel Thomson](https://green-hat.com.au/articles/author/joel-thomson) | Mar 26, 2025 11:43:35 PM

[View full post](https://green-hat.com.au/articles/decoding-131-why-b2b-buyers-reward-education-not-hype)

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