---
title: Is your B2B brand in it for the long haul?
description: Find out why B2B marketers need long-term brand awareness activity to run alongside the short-term bursts of sales activity.
---

[Articles ](https://green-hat.com.au/articles)

# [Is your B2B brand in it for the long haul?](https://green-hat.com.au/articles/is-your-b2b-brand-in-it-for-the-long-haul)

 Written by [Andrew Haussegger](https://green-hat.com.au/articles/author/andrew-haussegger) | Nov 3, 2023 3:51:41 AM

 

[View full post](https://green-hat.com.au/articles/is-your-b2b-brand-in-it-for-the-long-haul)

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