---
title: AMP North appoints Green Hat to accelerate its customer-first, data-driven B2B strategy
description: North appoints Green Hat to drive a customer-first, data-led B2B media strategy, using journey mapping, ABM and GEO to boost adviser engagement and measurable growth.
---

[Articles ](https://green-hat.com.au/articles)

# [AMP North appoints Green Hat to accelerate its customer-first, data-driven B2B strategy](https://green-hat.com.au/articles/north-appoints-green-hat-to-accelerate-its-customer-first-data-driven-b2b-strategy)

 Written by [Stuart Jaffray](https://green-hat.com.au/articles/author/stuart-jaffray) | Dec 18, 2025 4:13:31 AM

[View full post](https://green-hat.com.au/articles/north-appoints-green-hat-to-accelerate-its-customer-first-data-driven-b2b-strategy)

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