---
title: Seven risks of poor data hygiene
description: But data only adds value if you can trust it. Data hygiene means keeping data 'clean' and reliable, and maintaining consistences in its management so you can compare apples with apples. Here are seven key risks of getting data management wrong when it comes to digital marketing - and how to overcome them.
---

[Articles ](https://green-hat.com.au/articles)

# [Seven risks of poor data hygiene](https://green-hat.com.au/articles/seven-risks-of-poor-data-hygiene)

 Written by [Jakob Naumann](https://green-hat.com.au/articles/author/jakob-naumann) | Nov 6, 2023 5:10:07 AM

[View full post](https://green-hat.com.au/articles/seven-risks-of-poor-data-hygiene)

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