---
title: "The B2B CMO: From expendable to indispensable"
description: How to take your CEO on the journey to build best-in-class marketing.
---

[Articles ](https://green-hat.com.au/articles)

# [The B2B CMO: From expendable to indispensable](https://green-hat.com.au/articles/the-b2b-cmo-from-expendable-to-indispensable)

 Written by [Tushar Warrier](https://green-hat.com.au/articles/author/tushar-warrier) | Oct 13, 2023 3:05:44 AM

[View full post](https://green-hat.com.au/articles/the-b2b-cmo-from-expendable-to-indispensable)

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