---
title: "The un-Googling of search: A new wrangle for B2B marketers"
description: For B2B marketers, ads and search are just one part of the equation. The real deciding factor will come down to how well AI tech can support the entire funnel, top to bottom, including sales enablement.
---

[Articles ](https://green-hat.com.au/articles)

# [The un-Googling of search: A new wrangle for B2B marketers](https://green-hat.com.au/articles/the-un-googling-of-search-a-new-wrangle-for-b2b-marketers)

 Written by [Joel Thomson](https://green-hat.com.au/articles/author/joel-thomson) | Oct 31, 2023 2:54:03 AM

 

[View full post](https://green-hat.com.au/articles/the-un-googling-of-search-a-new-wrangle-for-b2b-marketers)

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