B2B Marketing Spotlight Webinar Series

In conjunction with the launch of the 11th edition of our Green Hat / AMI B2B Marketing Research Report 2021 we hosted a four-part webinar series with an exciting line-up of industry leaders including Mark Ritson, Carlos Hidalgo, Jesus Requena and more!

We deep dived into topics including: B2B Marketing in Australia, Account-Based Marketing (ABM), B2B Branding and a special session on popular topics as voted by the series attendees (B2B strategy, sales & marketing alignment, and customer experience). Register below to watch all four videos on demand.

WATCH NOW

Meet the Marketing Gurus

 

Professor Mark Ritson,

Virtual Marketing Professor
on
Branding in B2B

Jesus Requena,

VP of Growth at Algolia (USA)
on
Account-Based Marketing

Carlos Hidalgo,

B2B Evangelist, CMO Coach, International Speaker (USA)
on
What’s hot in B2B

Our CMO Panellists

 

Lynda Cavalera,

Chairperson, Australian Marketing Institute (AMI)

Trisca Scott-Branagan,

Head of Personalisation, Group Marketing, ANZ Bank

Mitchell Mackey,

General Manager Marketing,
Fauto Group

Your Hosts

 

Andrew Haussegger,

CEO, Green Hat

Shawn Low,

Head of Content & Social, Green Hat

Access the B2B Marketing Spotlight Webinar Series


Register to receive on-demand links with your registration confirmation.

Watch Videos On Demand

The State of B2B Marketing in Australia
We discuss the findings of the B2B Marketing Research Report with a panel that includes Lynda Cavalera, Chairperson at AMI, Trisca Scott-Branagan, Head of Personalisation, Group Marketing, ANZ Bank and Mitchell Mackey, General Manager Marketing, Fauto Group.

B2B Branding
Watch international marketing guru Mark Ritson to discuss growing and measuring brand awareness – the #1 challenge reported by B2B marketers in 2020. Dissecting the challenges of B2B Branding in a detailed 1-1 session.

Account-Based Marketing (ABM)
Watch Jesus Requena, VP of Growth at Algolia and former Global Director of Growth at Unity Technologies (USA) and Sanjay Kini, Chief Customer Officer at 6sense (USA) as they discuss the current state and future of ABM.

Viewers’ Choice Topics
Carlos Hidalgo, B2B Evangelist, CMO Coach, International Speaker (USA) talks on a seection of popular B2B topics as voted by the webinar attendees.