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The State of B2B Marketing in Australia
We discuss the findings of the B2B Marketing Research Report with a panel that includes Lynda Cavalera, Chairperson at AMI, Trisca Scott-Branagan, Head of Personalisation, Group Marketing, ANZ Bank and Mitchell Mackey, General Manager Marketing, Fauto Group.
Watch international marketing guru Mark Ritson to discuss growing and measuring brand awareness – the #1 challenge reported by B2B marketers in 2020. Dissecting the challenges of B2B Branding in a detailed 1-1 session.
Account-Based Marketing (ABM)
Watch Jesus Requena, VP of Growth at Algolia and former Global Director of Growth at Unity Technologies (USA) and Sanjay Kini, Chief Customer Officer at 6sense (USA) as they discuss the current state and future of ABM.
Viewers’ Choice Topics
Carlos Hidalgo, B2B Evangelist, CMO Coach, International Speaker (USA) talks on a seection of popular B2B topics as voted by the webinar attendees.