Challenge
Schneider Electric wanted to drive new pipeline with content-driven inbound marketing. They knew a key to success was accurate measurement of online traffic and site conversion. They wanted a clear view of which digital channels were driving traffic to the site, and the lead outcomes. They had a number of disparate sources– including email systems, display advertising and Google AdWords – with no way of visualising the digital engagement in one place.
Solution
We designed stakeholder dashboards and plugged Schneider Electric’s data sources into our analytics platform Domo – delivering real-time reporting directly to our client. A visualisation dashboard presents a real-time lead pipeline, paid media results, email stats and web traffic metrics – and helps us direct the budget to the most effective channels.
* The charts below are indicative only and do not contain client-specific data.
Monthly Email Performance
SEM Campaign Engagement
Website Traffic By Medium
