Case Study

Schneider Electric


Challenge

Schneider Electric wanted to drive new pipeline with content-driven inbound marketing. They knew a key to success was accurate measurement of online traffic and site conversion. They wanted a clear view of which digital channels were driving traffic to the site, and the lead outcomes. They had a number of disparate sources– including email systems, display advertising and Google AdWords – with no way of visualising the digital engagement in one place.

Solution

We designed stakeholder dashboards and plugged Schneider Electric’s data sources into our analytics platform Domo – delivering real-time reporting directly to our client. A visualisation dashboard presents a real-time lead pipeline, paid media results, email stats and web traffic metrics – and helps us direct the budget to the most effective channels.

* The charts below are indicative only and do not contain client-specific data.

Monthly Email Performance

Email Performance

SEM Campaign Engagement

Analytics chart

Website Traffic By Medium

Analytics chart

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