Content & Inbound Marketing Service Packs

Are your tactics and content attracting the right customers? Do you know where your audience hangs out on Social Media? Does your existing content meet your customers’ information needs? Are you using your customer advocates to amplify your message within your marketplace?

We’ve designed some new service packs to specifically address these challenges.

And for a limited time, we’ll include a complimentary half-day workshop to assist with your content and inbound strategy or execution.

Digital Audit Pack

You wouldn’t book a holiday without having a destination in mind, so why journey into digital marketing without a roadmap? Knowing who your audience is and where they are, the state of your current content, and your place in the world of search gives you the tools you need to create that map.

Your pack would include:

  • Audience audit and persona development, including social media platforms in use by these segments
  • Website, social media and email content audit, including recommendations for future content planning
  • Search Engine Result and Rankings audit, including topic authority recommendations and scope for improvements in rankings, with a guide on Search engine optimisation for your website.

Tip: If you use WordPress for your CMS, we can also include a list of recommended plugins to help you manage your SEO more efficiently.

Contact us to learn more.

Related content:

Customer Praise Content Pack

Producing customer-led content (e.g. case studies and testimonials) can become an onerous job. We’ve made it easy to produce compelling content that represents the voice of your satisfied customers by simplifying the process. Our scalable approach uses: 1) a 10-question survey that makes it easy to gather feedback from your customers, and 2) a series of pre-developed content templates that allow faster turnaround on your creative deliverables. The outcome is a library of new proof-of-performance assets that will benefit your Sales team as well as your Marketing team.

Your pack includes:

  • Development of four types of ‘proof content’ – case study one-pagers, testimonials, customer trend graphs and customer callouts
  • Development of a re-useable 10-question survey that can be used to develop more proof content in the future
  • A new library of branded visual assets that you can distribute and amplify across your channels

Tip: Consumption of this type of content is a strong signal that the prospect may be sales-ready; if you use a marketing automation platform, consider creating an alert for Sales so they can see when prospects consume this content.

Contact us to learn more.

Related Content:

Close-The-Gap Inbound Content Pack

With industry news sources and competitors publishing ebooks and articles on the same topics, competing for the same audience, how do you create a point of difference to get yours read? Dig into the data.

With this pack, we:

  • Run a digital audit to see what topics are trending for your audience by channel
  • Find the blind spots in trending topics so you can own this white space
  • Build 1-2 hero assets (e.g. digital flipbook) around these topics
  • Build a suite of mini content assets centered around the hero assets (e.g. blog posts, social blurbs)
  • Optional: We build and manage an end-to-end campaign around the assets

Tip: We can also help with tips on making the most of your content using social media amplification. Ask us for more details.

Contact us to learn more.

Related Content:

Toot-Your-Horn Video Pack

Video consumption is on the rise, yet many B2B organisations still lean almost entirely on articles, PDFs or blog posts to gain share of mind with their audience or tell the story of what they do. Fight content fatigue with this pack of brand videos, and satisfy buyers by enabling them to fully understand and evaluate your product before speaking with Sales.

Your pack could include:

  • 30-60 second animated video to highlight a problem you solve
  • 60 second video to explain your solution and point of difference, or to highlight your approach or experts
  • Two 1-2 minute case study videos

Tip: When a prospect views videos like this, it’s a strong signal that the prospect may be sales-ready; if you use a marketing automation platform, consider creating an alert for Sales so they can see when prospects consume this content.

Contact us to learn more.

Related content:

Request a tailored service pack and get a complimentary half-day workshop

All service packs are tailored to each client. To discuss your needs and challenges, give us a ring at 03 9290 9777 and ask to speak with one of our Content Consultants, or submit a request for us to contact you.

With each pack, we’ll include a complimentary half-day workshop to assist with content and inbound strategy or execution (minimum pack investment of AU$20k). And yes … we can customise these to suit!

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