2016 Green Hat/ADMA
B2B Marketing Outlook Report

An Australian research report exploring B2B marketing practice, intentions and directions

This year’s B2B Marketing Outlook Report discusses the behaviours of best-in-class marketers and examines their approach to ROI measurement, automation and content marketing.

Some key findings are:

  • Budgets are on the rise with 40% saying they will increase compared with 9% decreasing in 2016
  • Only 36% of marketers report satisfactory lead follow-up
  • Best-in-class marketers will spend 50% more of their budget on marketing automation in 2016
  • Best-in-class marketers are significantly more accurate in measuring key performance metrics

B2B Marketing Outlook Report 2016

Visit our LinkedIn group if you would like to discuss any aspect of the report.

Watch the Webinar

Our webinar analysed the findings of the 2016 B2B Marketing Outlook Report – developed in conjunction with ADMA. There was a great response this year with 448 B2B marketers taking the time to complete the study and the results provide valuable insight into the latest B2B marketing trends.

Watch the Webinar


2016 B2B Marketing Outlook Webinar

Comments (1)

  1. Liza

    Great report!

Comments are closed.

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