B2B Insights

B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date and drive success in your B2B organisation.

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

Can AI restore trust in marketing?

Can AI restore trust in marketing?

Technological advances have created many new opportunities for marketing in the last decades and we are now at the forefront of yet another digital revolution. The emergence of artificial intelligent...

B2B marketing landscape in Australia 2018

Research: B2B Marketing Research Report 2018

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simple reasons: providing a great customer experience, growing your business in an efficient and automatic way, and streamlin...

Four Traits of Best-in-Class B2B Marketers

Four Traits of Best-in-Class B2B Marketers

The B2B Marketing Research (BMR) Report 2018 was released recently, and we’ve extracted the key findings to show what you need to do to win with your B2B marketing this year.

B2B content marketers: are you a cook or a chef?

B2B content marketers: are you a cook or a chef?

A five-minute summary of our keynote, Turning Content and Inbound Marketing into your Strategic Lead Generator, at the Intrigue Digital Marketing Summit in Melbourne.

How the new Facebook News Feed will affect B2B marketing

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

Expressing the voice of your B2B brand

Expressing the voice of your B2B brand

Developing a brand voice or tone is just as important as your brand's visual identity.

Summer’s hot B2B summer holiday reads

Summer’s hot B2B summer holiday reads

It's summer. That means holidays on the beach, (hopefully) a break from the office and time to settle in for a good read. Here are our summer reads for marketers, by Green Hat Head of Content and Inbo...

AI is back! The implications of new technology on the B2B sector

AI is back! The implications of new technology on the B2B sector

Grab the keys to your DeLorean, start it up and set your destination to 1997. Artificial Intelligence (AI) is back and set to impact the B2B sector in a big way.

Your B2B brand style guide must evolve as you do

E-Book: Top Seven B2B Design Trends

Intelligent design draws in your target audience to engage with your brand and its communications. Design shows how much a business invests in the experience of its user – it build trust.

Marketers as Knights Against Hackers: Defence Against the Dark Arts

Marketers as Knights Against Hackers: Defence Against the Dark Arts

As marketers, we’re often given secret and proprietary information by our clients in order to do our jobs more effectively. While this line of communication is a sign that your agency-client relatio...

Choose carefully: tips for LinkedIn ad success

Choose carefully: tips for LinkedIn ad success

LinkedIn advertising has become an important medium for B2B marketers, as a way to get directly in front of target professionals. Here's three options to harness the "professional" social media platfo...

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

B2B marketing leaders from similar-sized firms, including Telstra Wholesale and Konica Minolta, joined us for the Green Hat B2B Breakfast this morning, to discuss sales and marketing alignment, and ac...

The secret to drama-free agency relationships

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

Four Steps to Optimising B2B Data Analytics

Four Steps to Optimising B2B Data Analytics

4 steps to optimising data analytics to gain a clear picture of the results from your B2B marketing.

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Three common challenges and their solutions for adding Augmented Reality into your B2B marketing.

B2B SEO Guide

B2B SEO Guide

Don't know what Search Engine Optimisation is, or how it can help your business-to-business marketing?

B2B Marketing Leaders Forum 2017: Wrap-up

Research: B2B Marketing Research Report 2018

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

B2B marketing & spam: what you need to know

B2B marketing & spam: what you need to know

Find out how to comply with Australian SPAM Legislation.

Are you a healthy marketer?

Are you a healthy marketer?

Wellness tips to make you a better marketer.

B2B Marketing Research 2017: Webinar Highlights

B2B Marketing Research 2017: Webinar Highlights

Highlights from Green Hat's 2017 B2B Marketing Research Report Webinar [VIDEO].

Without trust, B2B is destined for failure

E-Book: Top Seven B2B Design Trends

Intelligent design draws in your target audience to engage with your brand and its communications. Design shows how much a business invests in the experience of its user – it build trust.

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