B2B Insights

B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date and drive success in your B2B organisation.

How often do you eyeball your brand?

How often do you eyeball your brand?

Close your eyes for a moment and pick three brands you truly admire. What can you see? Is it the inspired offering or the reality of what you receive? Is the brand identity unmistakable? Now, is that...

Print still matters in B2B marketing

Print still matters in B2B marketing

In a world of digital, where does print marketing fit in? We explain why print in B2B marketing should not be overlooked. Rather, there are very persuasive reasons why it still matters.

Navigate through the 2019 B2B marketing jungle

Navigate through the 2019 B2B marketing jungle

Step confidently into the B2B marketing jungle with the Green Hat/AMI B2B Marketing Research Report 2019!

The Digital debut

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

The Digital debut

The Digital debut

Sit down with a few members of our Digital team and your favourite snack, and learn all the delicious tips they have about the role of digital in B2B marketing!

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

B2B Growth Podcast: The role of empathy and measurement in B2B Marketing

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

B2B Growth Podcast: The role of empathy and measurement in B2B Marketing

B2B Growth Podcast: The role of empathy and measurement in B2B Marketing

Listen to our CEO Andrew Haussegger on the B2B Growth podcast talk on the role of empathy in B2B marketing

B2B SEO guide for 2019

B2B SEO guide for 2019

Don't know what Search Engine Optimisation is, or how it can help your business-to-business marketing?

Coffee and content

Coffee and content

It wasn’t easy, but with some caffeine coercion (ie: bribery), we managed to wrangle a few members of our Content team to share their secrets to creating great B2B content.

Why B2B marketers need to focus on personalising website experience

Why B2B marketers need to focus on personalising website experience

The population is bombarded by a barrage of marketing communications every day. Personalisation is the key for marketing teams to be able to engage with their target audiences and improve the overall...

A creative director, two designers and a CX leader walk into a bar…

A creative director, two designers and a CX leader walk into a bar…

Ouch! Once they recovered, we asked some passionate members of the Green Hat Design team a few of the burning questions we’ve always wanted to know about the B2B design process.

Three B2B marketing opportunities FPS professionals need to leverage

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

Three B2B marketing opportunities FPS professionals need to leverage

Three B2B marketing opportunities FPS professionals need to leverage

We recently spoke at a Marketo event to discuss the three modern marketing opportunities B2B Service Firm professionals can leverage to survive the “Services Revolution”.

How has the B2B buyer changed?

How has the B2B buyer changed?

B2B marketing has changed significantly over the past few years, as B2B buyers have changed the way they buy. For B2B marketers to keep up with the evolving market, the key to success lies in changing...

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

The responsibilities of today's marketing team have evolved. Where gut instinct once drove marketing decisions, we now rely on data and technology to drive insights and accuracy.

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

Can AI restore trust in marketing?

Can AI restore trust in marketing?

Technological advances have created many new opportunities for marketing in the last decades and we are now at the forefront of yet another digital revolution. The emergence of artificial intelligent...

B2B marketing landscape in Australia 2018

B2B marketing landscape in Australia 2018

Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive picture of B2B marketing in Australia. Check out our infographic showcasing this year's top findings.

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simple reasons: providing a great customer experience, growing your business in an efficient and automatic way, and streamlin...

Four Traits of Best-in-Class B2B Marketers

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Four Traits of Best-in-Class B2B Marketers

Four Traits of Best-in-Class B2B Marketers

The B2B Marketing Research (BMR) Report 2018 was released recently, and we’ve extracted the key findings to show what you need to do to win with your B2B marketing this year.

B2B content marketers: are you a cook or a chef?

B2B content marketers: are you a cook or a chef?

A five-minute summary of our keynote, Turning Content and Inbound Marketing into your Strategic Lead Generator, at the Intrigue Digital Marketing Summit in Melbourne.

Expressing the voice of your B2B brand

Expressing the voice of your B2B brand

Developing a brand voice or tone is just as important as your brand's visual identity.

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