B2B Insights

B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date and drive success in your B2B organisation.

B2B marketing landscape in Australia 2018

B2B marketing landscape in Australia 2018

Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive...

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simpl...

Four Traits of Best-in-Class B2B Marketers

Four Traits of Best-in-Class B2B Marketers

The B2B Marketing Research (BMR) Report 2018 was released recently, and we’ve...

B2B content marketers: are you a cook or a chef?

B2B content marketers: are you a cook or a chef?

A five-minute summary of our keynote, Turning Content and Inbound Marketing into...

Expressing the voice of your B2B brand

Expressing the voice of your B2B brand

Developing a brand voice or tone is just as important as your brand's visual ide...

Summer’s hot B2B summer holiday reads

Summer’s hot B2B summer holiday reads

It's summer. That means holidays on the beach, (hopefully) a break from the offi...

AI is back! The implications of new technology on the B2B sector

AI is back! The implications of new technology on the B2B sector

Grab the keys to your DeLorean, start it up and set your destination to 1997. Ar...

Your B2B brand style guide must evolve as you do

Your B2B brand style guide must evolve as you do

An effective brand style guide takes your corporate mission, vision and values,...

Marketers as Knights Against Hackers: Defence Against the Dark Arts

Marketers as Knights Against Hackers: Defence Against the Dark Arts

As marketers, we’re often given secret and proprietary information by our clie...

Choose carefully: tips for LinkedIn ad success

Choose carefully: tips for LinkedIn ad success

LinkedIn advertising has become an important medium for B2B marketers, as a way...

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

B2B marketing leaders from similar-sized firms, including Telstra Wholesale and...

The secret to drama-free agency relationships

The secret to drama-free agency relationships

Think of outsourcing any component of your business to an agency as the opportun...

Four Steps to Optimising B2B Data Analytics

Four Steps to Optimising B2B Data Analytics

4 steps to optimising data analytics to gain a clear picture of the results from...

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Three common challenges and their solutions for adding Augmented Reality into yo...

B2B Marketing Leaders Forum 2017: Wrap-up

B2B Marketing Leaders Forum 2017: Wrap-up

Key lessons and takeaways from the 2017 B2B Marketing Leaders Forum.

B2B marketing & spam: what you need to know

B2B marketing & spam: what you need to know

Find out how to comply with Australian SPAM Legislation.

B2B Marketing Research 2017: Webinar Highlights

B2B Marketing Research 2017: Webinar Highlights

Highlights from Green Hat's 2017 B2B Marketing Research Report Webinar [VIDEO]....

B2B Customer Experience: trends & drivers

B2B Customer Experience: trends & drivers

CX is the new black for B2B. Here's why.

Star Wars: The Last Jedi & the power of colour

Star Wars: The Last Jedi & the power of colour

What colour is your B2B marketing?

BMR 2017: Customer Experience is trending

BMR 2017: Customer Experience is trending

The results for BMR 2017 are in!

Tips for testing your marketing smartly

Tips for testing your marketing smartly

Google's Krista Sieden explains how to smartly test your marketing.

B2B Rocks coming to Australia

B2B Rocks coming to Australia

Don't miss this international event, on its way to Sydney.

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