B2B Insights

B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date and drive success in your B2B organisation.

Coffee and content

Coffee and content

It wasn’t easy, but with some caffeine coercion (ie: bribery), we managed to wrangle a few members of our Content team to share their secrets to creating great B2B content.

Why B2B marketers need to focus on personalising website experience

Why B2B marketers need to focus on personalising website experience

The population is bombarded by a barrage of marketing communications every day. Personalisation is the key for marketing teams to be able to engage with their target audiences and improve the overall...

A creative director, two designers and a CX leader walk into a bar…

A creative director, two designers and a CX leader walk into a bar…

Ouch! Once they recovered, we asked some passionate members of the Green Hat Design team a few of the burning questions we’ve always wanted to know about the B2B design process.

Three B2B marketing opportunities FPS professionals need to leverage

Three B2B marketing opportunities FPS professionals need to leverage

We recently spoke at a Marketo event to discuss the three modern marketing opportunities B2B Service Firm professionals can leverage to survive the “Services Revolution”.

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

How has the B2B buyer changed?

How has the B2B buyer changed?

B2B marketing has changed significantly over the past few years, as B2B buyers have changed the way they buy. For B2B marketers to keep up with the evolving market, the key to success lies in changing...

Four ways modern marketing teams are transforming

Four ways modern marketing teams are transforming

The responsibilities of today's marketing team have evolved. Where gut instinct once drove marketing decisions, we now rely on data and technology to drive insights and accuracy.

Why your B2B business needs Account-Based Marketing

Why your B2B business needs Account-Based Marketing

Account-Based Marketing (ABM) has been around for years. It involves personalising communications to address a number of stakeholders within a small set of ‘key accounts’.

Can AI restore trust in marketing?

Research: B2B Marketing Research Report 2018

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Can AI restore trust in marketing?

Can AI restore trust in marketing?

Technological advances have created many new opportunities for marketing in the last decades and we are now at the forefront of yet another digital revolution. The emergence of artificial intelligent...

B2B marketing landscape in Australia 2018

B2B marketing landscape in Australia 2018

Green Hat/ADMA B2B Marketing Research (BMR) Report 2018 provides a comprehensive picture of B2B marketing in Australia. Check out our infographic showcasing this year's top findings.

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simple reasons: providing a great customer experience, growing your business in an efficient and automatic way, and streamlin...

Four Traits of Best-in-Class B2B Marketers

Four Traits of Best-in-Class B2B Marketers

The B2B Marketing Research (BMR) Report 2018 was released recently, and we’ve extracted the key findings to show what you need to do to win with your B2B marketing this year.

B2B content marketers: are you a cook or a chef?

B2B content marketers: are you a cook or a chef?

A five-minute summary of our keynote, Turning Content and Inbound Marketing into your Strategic Lead Generator, at the Intrigue Digital Marketing Summit in Melbourne.

Expressing the voice of your B2B brand

Expressing the voice of your B2B brand

Developing a brand voice or tone is just as important as your brand's visual identity.

Summer’s hot B2B summer holiday reads

Summer’s hot B2B summer holiday reads

It's summer. That means holidays on the beach, (hopefully) a break from the office and time to settle in for a good read. Here are our summer reads for marketers, by Green Hat Head of Content and Inbo...

AI is back! The implications of new technology on the B2B sector

AI is back! The implications of new technology on the B2B sector

Grab the keys to your DeLorean, start it up and set your destination to 1997. Artificial Intelligence (AI) is back and set to impact the B2B sector in a big way.

Your B2B brand style guide must evolve as you do

Research: B2B Marketing Research Report 2018

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

Your B2B brand style guide must evolve as you do

Your B2B brand style guide must evolve as you do

An effective brand style guide takes your corporate mission, vision and values, translating them into design and informing how to communicate your brand. Most importantly, it establishes a framework f...

Marketers as Knights Against Hackers: Defence Against the Dark Arts

Marketers as Knights Against Hackers: Defence Against the Dark Arts

As marketers, we’re often given secret and proprietary information by our clients in order to do our jobs more effectively. While this line of communication is a sign that your agency-client relatio...

Choose carefully: tips for LinkedIn ad success

Choose carefully: tips for LinkedIn ad success

LinkedIn advertising has become an important medium for B2B marketers, as a way to get directly in front of target professionals. Here's three options to harness the "professional" social media platfo...

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

Green Hat B2B Breakfast puts sales & marketing alignment on the menu

B2B marketing leaders from similar-sized firms, including Telstra Wholesale and Konica Minolta, joined us for the Green Hat B2B Breakfast this morning, to discuss sales and marketing alignment, and ac...

The secret to drama-free agency relationships

The secret to drama-free agency relationships

Think of outsourcing any component of your business to an agency as the opportunity to explore new approaches and extend the skills of your own fabulous marketing team.

Four Steps to Optimising B2B Data Analytics

Four Steps to Optimising B2B Data Analytics

4 steps to optimising data analytics to gain a clear picture of the results from your B2B marketing.

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Integrating AR into your B2B marketing strategy: 3 common challenges and the solutions

Three common challenges and their solutions for adding Augmented Reality into your B2B marketing.

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