B2B Insights

B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date and drive success in your B2B organisation.

Four B2B Marketing Takeaways from Adobe Symposium 2019

Four B2B Marketing Takeaways from Adobe Symposium 2019

Shawn Low, our Head of Content & Social, recently attended Adobe Symposium 2019 in Sydney! Check out his top four B2B marketing insights from the event.

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales & Marketing Alignment

Uncovering the ROI from B2B Sales and Marketing Alignment

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

Enter the jungle: B2B Marketing Research Report 2019

The annual Australian B2B Marketing Research (BMR) Report explores B2B marketing practice, intentions and directions in marketing strategy. The report provides a comprehensive analysis of Australia’s B2B marketing landscape. Download your complimentary copy now.

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

A Wild New Frontier for Email Interactivity: AMP HTML Emails for Email/B2B Marketers

Alex Langridge, one of our marketing automation & digital specialists, bravely explores the wild world of AMP HTML for email to round up the good, the bad and ugly outcomes for B2B marketers.

The value of long-form content marketing

The value of long-form content marketing

In a 140 character world, long-form content still packs a punch for B2B.

Case Study: Korn Ferry Automated Content Marketing Program

Case Study: Korn Ferry Automated Content Marketing Program

Hear Korn Ferry's APAC CMO talk about how his program is generating a 5:1 ROI.

Case Study: Korn Ferry Automated Content Marketing Program

E-Book: The ROI from B2B Sales and Marketing Alignment (and what best practice looks like)

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations, and how it can boost your ROI.

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