Our CEO Andrew Haussegger recently joined US podcast B2B Growth alongside host Logan Lyles to discuss some of the insights to come out of our annual Green Hat/AMI B2B Marketing Research Report 2019.
We explored the role of empathy in B2B marketing and the importance of understanding your audience to meet your marketing goals, as well as:
• Technology adoption
• Sales & Marketing Alignment
• Effective measurement and analytics
Listen to the full podcast to get some great B2B marketing insights.