B2B Growth Podcast: The role of empathy and measurement in B2B Marketing

Our CEO Andrew Haussegger recently joined US podcast B2B Growth alongside host Logan Lyles to discuss some of the insights to come out of our annual Green Hat/AMI B2B Marketing Research Report 2019.

We explored the role of empathy in B2B marketing and the importance of understanding your audience to meet your marketing goals, as well as:

• Technology adoption
• Sales & Marketing Alignment
• Effective measurement and analytics

Listen to the full podcast to get some great B2B marketing insights.


There are no comments. Be the first to leave a comment below.

Leave a Comment

Your email address will not be published.


Get In Touch
Get B2B Research