CMOs often ask – what is the real difference between B2B and B2C marketing?

Can my B2C team effectively strategize and execute marketing to businesses?

Or, as a B2B business, can I hire B2C talent as, generally, there is more of that around.

Our CEO Andrew Haussegger unpacks these questions and talks about differences
lying in a few key areas:

  • Keeping the buyer engaged over many months if not years
  • Marketing to the B2B buying party – not just the individual consumer
  • Aligning B2B marketing initiatives with B2B sales
  • Creating emotional connection in a rational (boring?) buying process.

This blog will help you understand the different thinking and strategic approaches undertaken by B2B marketers.

You can read the article at Marketing Mag

B2B vs B2C – NO, they’re not the same!

Green Hat