Category: Automation

Marketing Automation

Case Study: Korn Ferry Automated Content Marketing Program

Case Study: Korn Ferry Automated Content Marketing Program

Hear Korn Ferry's APAC CMO talk about how his program is generating a 5:1 ROI.

Why B2B marketers need to focus on personalising website experience

Why B2B marketers need to focus on personalising website experience

The population is bombarded by a barrage of marketing communications every day. Personalisation is the key for marketing teams to be able to engage with their target audiences and improve the overall...

Can AI restore trust in marketing?

Can AI restore trust in marketing?

Technological advances have created many new opportunities for marketing in the last decades and we are now at the forefront of yet another digital revolution. The emergence of artificial intelligent...

Three reasons you should automate your B2B marketing

Three reasons you should automate your B2B marketing

B2B marketers should invest in marketing automation technologies for three simple reasons: providing a great customer experience, growing your business in an efficient and automatic way, and streamlin...

AI is back! The implications of new technology on the B2B sector

AI is back! The implications of new technology on the B2B sector

Grab the keys to your DeLorean, start it up and set your destination to 1997. Artificial Intelligence (AI) is back and set to impact the B2B sector in a big way.

B2B marketing & spam: what you need to know

B2B marketing & spam: what you need to know

Find out how to comply with Australian SPAM Legislation.

How to manage email bounces with automation

How to manage email bounces with automation

Banish email bounces with marketing automation.

Why marketing automation is your wingman

Why marketing automation is your wingman

Marketing automation can open doors to relationships.

The importance of lead scoring for B2B marketing automation

The importance of lead scoring for B2B marketing automation

Close the gap between marketing and sales results.

Melbourne Marketo Users Group

Melbourne Marketo Users Group

Recently the team from Green Hat went along to the Marketo User Group held in Melbourne to talk about and discover the latest and greatest offerings in the Marketo sphere of automation.

The problem with B2B Marketing Automation

The problem with B2B Marketing Automation

We have been helping clients with B2B marketing automation since 2008. Our first program was with IBM (a learning curve for us all) and it’s fair to say that the programs we are developing today are...

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