Digital // Strategy

B2B Growth podcast: Empathy & measurement in B2B Marketing

Natasha Sidiropoulos
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Our CEO Andrew Haussegger recently joined US podcast B2B Growth alongside host Logan Lyles to discuss some of the insights to come out of our latest annual Green Hat/AMI B2B Marketing Research Report.

We explored the role of empathy in B2B marketing and the importance of understanding your audience to meet your marketing goals, as well as:

  • Technology adoption
  • Sales & Marketing Alignment
  • Effective measurement and analytics

Listen to the full podcast to get some great B2B marketing insights.

B2B Growth podcast: Empathy & measurement in B2B Marketing

Natasha Sidiropoulos
Natasha manages organic social channels for a number of our clients including USG Boral. In addition to social media audits and strategy, she is adept at content creation and curation, reporting and channel analysis across Facebook, Instagram, LinkedIn, Twitter and more. Tash works closely with our clients to help them achieve their social objectives and is passionate about how social media has changed the way we communicate.

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