Our CEO Andrew Haussegger recently joined US podcast B2B Growth alongside host Logan Lyles to discuss some of the insights to come out of our latest annual Green Hat/AMI B2B Marketing Research Report.
We explored the role of empathy in B2B marketing and the importance of understanding your audience to meet your marketing goals, as well as:
Listen to the full podcast to get some great B2B marketing insights.
Download the 2022 edition of the report for the latest insights on B2B strategy, content marketing, ABM, brand, digital, budgets and more.
Get the reportWant to do account-based marketing but not sure how to progress? Take this quick and easy 2-minute survey to find out how ready your organisation is.
START NOW