---
title: "Podcast: ABM, AI and Engaging the B2B Buying Party"
description: Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets.
---

[Podcasts ](https://green-hat.com.au/podcasts)

# [Podcast: ABM, AI and Engaging the B2B Buying Party](https://green-hat.com.au/podcasts/abm-ai-and-engaging-the-b2b-buying-party)

 Written by [Andrew Haussegger](https://green-hat.com.au/podcasts/author/andrew-haussegger) | Apr 25, 2024 11:07:15 PM

 

[View full post](https://green-hat.com.au/podcasts/abm-ai-and-engaging-the-b2b-buying-party)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Andrew Haussegger"
  },
  "dateModified" : "2025-05-08T05:15:31.251Z",
  "datePublished" : "2024-04-25T23:07:15Z",
  "headline" : "Podcast: ABM, AI and Engaging the B2B Buying Party",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1092,
    "url" : "https://19579357.fs1.hubspotusercontent-na1.net/hubfs/19579357/Podcast-profile-bbn-mixtape-1.png",
    "width" : 1092
  },
  "mainEntityOfPage" : "https://green-hat.com.au/podcasts/abm-ai-and-engaging-the-b2b-buying-party",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```