e-Book: The ROI from Sales and Marketing Alignment

The ROI from Sales and Marketing Alignment – and what Best Practice looks like

Andrew Haussegger, Co-founder and CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations. Packed full of best practices drawn from recent research – plus deep-dive interviews with five Australian CMOs – you’ll gain an understanding of:

  • How to close the chasm between your Sales and Marketing activities
  • Why shared targets are a better way of improving Sales follow-up of Marketing leads
  • The revenue growth benefits of optimising the Marketing/Sales relationship
  • Five proven steps to getting alignment right
  • The critical role of ‘integrated automation’

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Our B2B Service Areas

Creative Services

Connect with your B2B audience through strategic thinking, brand strategy, sharp ideas and UX-driven design across print and digital

Marketing Analytics

A dashboard of data consolidated & correlated from multiple digital sources will help you analyse & fine-tune your marketing

SEM / Paid Advertising

We design and place Online, Paid Media, SEM & Social Media advertising based on digital behaviour & your segmentation data

Social Media

Managed well, social media offers tremendous opportunities for leadership, reach and engagement.

SEO / Inbound Marketing

A smart inbound strategy uses SEO to convert initial interest into a CRM record – nurturing & progressing prospects to sales-readiness

Sales & Marketing Alignment

Alignment through sales enablement, revenue marketing & technology delivers systematic, predictable e2e lead management & an empowered sales team

Lead Generation

Create truly sales-ready leads from our digital marketing expertise, lead scoring & ‘executive conversations’ with our lead qualification experts

Marketing Automation

We’ve delivered expertise in optimum ways to use MA platforms, email marketing & lead scoring for over a decade

Content Marketing

Compelling content, forged from deep industry experience & expert content planning strategies, cuts through to your target audiences

Digital Marketing Strategy

We help you market to the B2B buying journey via digital, data, content, comms, technology, lead gen / nurturing & pipeline measurement

Some samples from our B2B Folio

REFFIND

Website design and build

USG Boral

Print and web design

Nextgen

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