Ebook: The ROI from Sales and Marketing Alignment

The ROI from Sales and Marketing Alignment – and what Best Practice looks like

Andrew Haussegger, Managing Director at Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations. Packed full of best practices drawn from recent research – plus deep-dive interviews with 5 Australian CMOs – you’ll gain an understanding of:

• How to close the chasm between your Sales and Marketing activities
• Why shared targets are a better way of improving Sales follow-up of Marketing leads
• The revenue growth benefits of optimising the Marketing/Sales relationship
• Five proven steps to getting alignment right
• The critical role of ‘integrated automation’

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