e-Book: The ROI from Sales and Marketing Alignment

The ROI from Sales and Marketing Alignment – and what Best Practice looks like

Andrew Haussegger, Co-founder and CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations. Packed full of best practices drawn from recent research – including feedback from five leading CMOs – you’ll gain an understanding of:

  • How to close the chasm between your Sales and Marketing activities
  • Why shared targets are a better way of improving Sales follow-up of Marketing leads
  • The revenue growth benefits of optimising the Marketing/Sales relationship
  • Five proven steps to getting alignment right
  • The critical role of ‘integrated automation’

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