Getting creative in a business world

B2B companies with strong brands outperform weak ones. Green Hat’s B2B brand and omnichannel understanding can be your unique ingredient to nurturing the right brand associations in the mind of the considered purchaser. Whether it’s campaigns, or M&A evolution, our creative team are experts at creating strong, relevant and enduring B2B brands that cuts through the noise.

Campaign Creation, UX & UI

We follow best practice design thinking methods to create quality, digital and print targeted campaigns that will capture audience attention, provide the essential content they are seeking, and keep them captivated in the pipeline. Our creative ideas come from a melting pot of expertise and integration. Our clients appreciate our B2B brand understanding across the entire customer journey. We create high quality B2B design with an omnichannel approach – always with the considered purchaser in mind.

  • Brand strategy & positioning
  • Brand evolution
  • Campaign ideation & development
  • Art direction
  • UX research & testing
  • Customer journey mapping

B2B Brand matters

Effective design considerations with brand integrity is one of the key pillars of successful marketing. It carries the message of the brand’s purpose, personality and promise. We’re on a journey with our clients. We build and evolve brands to clearly communicate for digital and print execution – from product brochures to videos to complex digital motion graphics.

  • Brand, naming and corporate identity roll out
  • Websites and microsites
  • Animation, video and infographics
  • Social media and display assets
  • Corporate brochures and catalogues
  • Promotional and point-of-sale materials

"We needed an agency that 'got' B2B marketing. It’s a different approach to B2C. Green Hat is just about business marketing and has been a great partner for us. They have immersed themselves into our team – especially adding value with creative direction, design and content development. We are also impressed with the digital direction they are giving us – a real full-service agency. Strongly recommended."

Josef Krechowitsch, Marketing Director Australia, USG Boral

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