Fuel for the B2B marketing machine

We create world-class editorials, videos, blog posts, white-papers, infographics, and sales enablement content to attract qualified leads, builds brand authority and reaches the right people at the right time.

Content Marketing Strategy

What content should you develop? When should it be offered? Before developing content, marketers must address these questions and more. Content needs to be mapped against the customer’s buying process. We start with building customer personas as the foundation for content strategy.

  • Target audience persona development
  • Messaging and segmentation
  • Strategic content workshops
  • Content audits and content curation
  • Content planning and content roadmaps
  • Content development management and quality control

B2B Copywriting & Visual Content Development

Great B2B copywriting requires industry experience and flexibility. Our writers specialise in many industries including IT, software, telco, professional services, HR services, financial services, resources and industrials. We develop long-form white papers and point-of-view articles, as well as short-form blogs and social media posts. We understand the value of visual content, especially when engaging time-poor customers.

  • B2B case studies
  • Infographics
  • Videos and animations
  • Blog writing
  • B2B white papers and opinion articles
  • B2B market research design, execution and reporting

“Green Hat is an integral part of our content marketing program. They have a unique ability of capturing what our people do and bringing it to life via storytelling to our clients.”

James White, Education and Marketing Manager, UXC Consulting

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Why you need advocate marketing

Why you need advocate marketing

If you're not building advocates, you're not being heard.

Our B2B Marketing Services

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