Watch our ‘Dark Funnel’ webinar hosted by Green Hat CEO Andrew Haussegger as we discuss how you can discover which anonymous accounts in your target universe are showing an intent to buy!
- Which companies are in-market for what you offer?
- How can ‘intent data’ fuel your ABM program?
Our keynote speaker Kerry Cunningham co-wrote the B2B Revenue Waterfall while VP at Forrester (a sequel to his SiriusDecisions Demand Unit Waterfall) and now applies his thinking to ‘lighting up’ the Dark Funnel at 6sense.
Malte Weyhe also joins the discussion to outline the success Korn Ferry is having globally with their ABM intent data.
- Understand the Dark Funnel and the value of intent signals
- How to capture and integrate the data into your funnel process
- How intent data powers up the Korn Ferry ABM program