Insights

Blogs and thought leadership pieces to supercharge your B2B marketing thinking.

B2B Marketing Research

Australia's most comprehensive B2B marketing research report - produced by Green Hat in collaboration with the Australian Marketing Institute.

B2B Brand Report Card

Learn about the six key areas that define brand performance and discover the state of your brand across your business.

Marketing Strategy Blueprint

Find out how you can create an effective and proven marketing Blueprint strategy for your B2B organisation.

B2B Pipeline Calculator

Forecasting and achieving pipeline targets are key to success in B2B marketing. What channels should you use and what outcomes should you expect?

Sales and Marketing Alignment

Andrew Haussegger, CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations and what best practices look like.

Automation Healthcheck

Self-assess gaps and improvement opportunities and benchmark your results on our marketing automation maturity curve.

Account-Based Marketing (ABM)

Get our comprehensive CMO Handbook to Account-Based Marketing to help you plan and manage your own ABM programs.