Our Thinking
From blogs to research reports, get B2B marketing insights from the Green Hat team and leading experts to help you stay up-to-date.
Insights
Blogs and thought leadership pieces to supercharge your B2B marketing thinking.
B2B Marketing Research
Australia's most comprehensive B2B marketing research report - produced by Green Hat in collaboration with the Australian Marketing Institute.
B2B Brand Synergy eBook
Learn about the value of branding in B2B and the importance of finding the right balance with demand generation initiatives.
Marketing Strategy Blueprint
Find out how you can create an effective and proven marketing Blueprint strategy for your B2B organisation.
B2B Pipeline Calculator
Forecasting and achieving pipeline targets are key to success in B2B marketing. What channels should you use and what outcomes should you expect?
Sales and Marketing Alignment
Andrew Haussegger, CEO of Green Hat, explains the value of Sales and Marketing Alignment for B2B organisations and what best practices look like.
Automation Healthcheck
Self-assess gaps and improvement opportunities and benchmark your results on our marketing automation maturity curve.
Account-Based Marketing (ABM)
Get our comprehensive Making ABM Work guide to Account-Based Marketing to help you plan and manage your own ABM programs.
Stay up to date with the latest in B2B
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