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Best-in-class marketers are 3x more likely to accurately measure and communicate ROI
Only 46% reported that the marketing and sales teams are strategic partners in business growth
Just 54% said marketing is highly valued and the CMO is a member of the senior leadership team
Welcome to the 10th annual edition of Australia’s most comprehensive report on B2B marketing. Many thanks to the 537 respondents who provided input for this edition.
The report maps the flight path for Australian B2B marketers by presenting data and insights on B2B marketing trends, challenges, objectives, strategy, brand and much more for 2020.
We are delighted to have the support of the Australian Marketing Institute (AMI), our media partner Marketing Magazine and our research sponsor HubSpot. Many thanks to our B2B CMO Advisory Council for providing valuable insights and joining us for the journey.
We have a great team of experienced B2B CMOs guiding the direction of the research program.
Download the 11th edition of our Green Hat / AMI B2B Marketing Research Report for exclusive insights on strategy, content marketing, ABM, brand, digital and much more.
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