How to have AI work for your B2B growth strategy – Green Hat Marketing

Is AI in marketing hype or reality? Well, we think there is some of both, so it is 'User Beware'!

Green Hat's Jakob Naumann, Head of Digital Experience, and Andrew Haussegger, CEO, spoke virtually at the AI Revenue Summit on strategy-driven AI adoption. In this video, they discuss the 7-Step B2B Marketing Framework and how AI and machine-learning can help at each stage. They also provide three specific examples of AI implementations to:

• Develop a competitive message framework
• Run AI Email Nurture where every email is dynamically unique for each customer
• Predict pipeline based on historical and current behaviour