Video

How to have AI work for your B2B growth strategy and not the other way around!.

By Jakob Naumann

ABM

Strategy

Digital

Is AI in marketing hype or reality? Well, we think there is some of both, so it is 'User Beware'!

Green Hat's Jakob Naumann, Head of Digital Experience, and Andrew Haussegger, CEO, spoke virtually at the AI Revenue Summit on strategy-driven AI adoption. In this video, they discuss the 7-Step B2B Marketing Framework and how AI and machine-learning can help at each stage. They also provide three specific examples of AI implementations to:

Develop a competitive message framework
Run AI Email Nurture where every email is dynamically unique for each customer
Predict pipeline based on historical and current behaviour

Jakob Naumann

Jakob is an experienced and analytical digital marketer with a deep understanding of Marketing Automation, MarTech, Integrations, E-Commerce and Omnichannel Digital Experiences in B2B and B2C environments. At Green Hat, he works with clients to accelerate digital marketing and marketing automation strategies, with a clear focus on digital experience.