Skip to content

We are Green Hat, champions of the change makers.

ABOUT
ZZ GH Marketing About Us - Singapore Image Replacement_We are delighted (1)

We're delighted to say - we just love B2B marketing.

Over the past 22 years, our passion has been helping clients with their ABM / ABX, demand gen, buying parties and attribution. But what really gets us out of bed every morning are the ways we can make it better.

In our experience, the best results come when people don’t see eye to eye. When there is healthy debate and assumptions are questioned. When we push ourselves and our clients to produce bold ideas and exceptional work.

Our combined efforts will build and execute game-changing strategies that re-shape B2B.

We’ve been rethinking B2B since 2001.

We’re a full-service B2B marketing consulting agency – one of the largest in APAC.

Starting with strategy, we transform these insights into go-to-market activity across digital, content, creative and ABM or demand-gen programs. With an initial focus on the IT/SaaS/Telco sector, we have evolved to work with businesses across sectors.

We have a presence in Melbourne, Sydney and Singapore and service clients globally as well as in the APAC region.
ZZ GH Marketing About Us - Singapore Image Replacement_We have been rethinking
bbn_globe
bbn-logo

We’re part of the largest B2B agency network in the world.

We’re super chuffed to be BBN International’s representative in APAC through our Singapore, Melbourne and Sydney presence.
Find out more
Style - {alignment={alignment={horizontal_align=LEFT, vertical_align=MIDDLE, css=}}, shadow={color={color=#EC8EBB, opacity=100, hex=#EC8EBB, rgba=rgba(236, 142, 187, 1), rgb=rgb(236, 142, 187), css=#EC8EBB}}, spacing={spacing={margin={bottom={units=null, value=null}, top={units=px, value=10}}, padding={bottom={units=px, value=10}, left={units=px, value=20}, right={units=px, value=20}, top={units=px, value=10}}, css=padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 20px; margin-top: 10px; }}, text={color={color=#2F2F2F, opacity=100, hex=#2F2F2F, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), css=#2F2F2F}}, arrow={color={color=#2F2F2F, opacity=100, hex=#2F2F2F, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), css=#2F2F2F}}, popout={start_height=3, hover_height=8, flip=false}, background={color={color=#F8F5ED, opacity=100, hex=#F8F5ED, rgba=rgba(248, 245, 237, 1), rgb=rgb(248, 245, 237), css=#F8F5ED}}, border={border={top={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, bottom={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, left={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, right={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, css=border: 2px solid #2F2F2F; }}} has_arrow - true down_arrow - false

The Greenies.

Andrew

Andrew

CEO

Mr. Evangelisator 
Stuart

Stuart

Managing Director

Britain's Got Talent
Helen

Helen

Commercial Director

Mumma Bear
Jakob

Jakob

Chief AI Officer

Nerd

 
Joel

Joel

Head of Strategy

Joel Thomson
Malte

Malte

Head of ABM/X

Account Based Malte
Cordelia

Cordelia

Head of Account Service

Book lover
Kade

Kade

Head of Content and Creative

 Vibe Creator 
Brigitte

Brigitte

Head of People and Culture

People Person
Shawn

Shawn

Regional Director – Asia

Swiss Army Knife
Emma

Emma

Senior Account Director

Task Master

Jo

Jo

Senior Account Director

The Dutchess
Adam

Adam

Senior Account Director

 B2B Baddie
Karli

Karli

Account Manager

 Multi-Hatter
Anas

Anas

Account Manager

An-all rounder
Gary

Gary

Senior Account Executive

Hobby Hoarder
Tiny (Omair)

Tiny (Omair)

Strategy Director

brb
Matthew

Matthew

Digital Experience Director

Head Brewer
Surabhi

Surabhi

ABM Program Director

 Green Thumb
Tom

Tom

Senior ABM & MarTech Consultant

Techno(ology) expert
Peter

Peter

MarTech and Automation Team Leader

Jack of All
Muskan

Muskan

Head of Marketing

Chaos Coordinator
Megan

Megan

Senior UX/UI Designer

Bon Vivant
Clydie

Clydie

Senior Designer

Oh CROP!
Nikki

Nikki

Graphic Designer

All Berry Gang
Emma

Emma

Senior Content Producer

Wicked Witch of the Westwood
Hugo

Hugo

Senior Content Producer

Dis-content
Nisha

Nisha

Web Development Lead

Ctrl C - Ctrl V
Priyanshu

Priyanshu

AI Engineer

 Code Wizard
Jarome

Jarome

Senior Web Developer

Code Generator
Sakib

Sakib

Senior Data & ​Insights Analyst

The Data Guy
Nishesh

Nishesh

Data & Insights Analyst

The Examiner
Asmit

Asmit

Marketing Automation Specialist

Shova

Shova

SEO Specialist

 Ranking Fairy
Sakhi

Sakhi

Paid Social Manager

 Performance Operator 
Bishal

Bishal

Paid Media Specialist

 Lord of the Clicks 
Pujan

Pujan

Paid Search Specialist

 Automatron
Carmen

Carmen

Finance & Operations Specialist

Paella Pusher
Nina

Nina

Operations Coordinator

 The hostess
Kate

Kate

Finance Support Specialist

Excel'sior
Astro

Astro

Accounts Retrievable

Snack Tester

Our Advisory Board.

Marc Makrid

Marc Makrid

Chairman

Marc Makrid is Managing Director of Marc Makrid & Associates, a leading strategic business advisory established in 1993. He brings business and brand strategic advice to the Green Hat board. He holds board positions with Seeley International, Campion Education (Chairman), Neutrog Fertilisers (Chairman), Lifestyle Bakery (Chairman), Angelakis Seafood (Chairman), FP-AG (Chairman), Cold Logic, Tristar Electrical, PowerHealth Solutions and South Adelaide Football Club.

Prior to his board roles, he held senior executive positions in industry including Director of Marketing at SA Brewing and Deputy Managing Director of Dairyvale Foods.
Tim Brewin

Tim Brewin

Board Member

Tim brings significant B2B management and strategy expertise to the board. He has 30+ years’ experience leading and advising C-suite and senior executives in professional services firms across the IT and Human Resources industry sectors.

At Hewlett Packard, he was APAC regional director for their strategic Microsoft business. At Heidrick and Struggles, he advised boards and CEOs in the pursuit of C-suite talent for large enterprise and government roles.

In addition to his board role, he operationally assists Green Hat’s management team in the development of our people and our culture – working with the MD and team leaders to make Green Hat a great place to work and one where every employee would recommend others to join.
Jesus Requena

Jesus Requena

Board Member

Jesus Requena is a tech-savvy digital marketing entrepreneur with broad experience across customer experience (CX) and revenue growth. He strategises how to take products to market, leveraging marketing tech and data to develop strategies and programs that drive user and revenue growth. Whilst he has a passion for tech, he brings a commercial sensibility to the board’s planning.

Throughout his professional career, he has worked across Europe and APAC assisting tech start-ups, B2B agencies, and rapidly growing unicorns (Unity, Algolia, Figma). His main driver has always been to make a difference to the end-user and for his clients offering the product or service. He is presently a Vice President of Growth at Figma based in San Francisco, CA.
Helen Richards

Helen Richards

Board Member

Helen brings her creative and production management background of over 20 years in the fashion industry to the board of Green Hat. As Commercial Director for the agency, she manages the finance and business operations team as well as supports our HR function.

She tempers the board’s innovative thinking with ‘grounded practicality’ and the lens of development and nurturing of Green Hat’s valued employees.
Bob Ray

Bob Ray

CEO/Board Advisor

Bob is an executive and board advisor to Green Hat with a focus on growth and strategic partnerships for the agency. For the last three decades, Bob has worked in the marketing agency and technology marketing sectors managing global teams through start-up to enterprise scaled businesses. He was most recently CEO of Merkle B2B and sat on the board of Stein IAS. In his career, he has worked with some of the most famous brands in the world including AWS, Oracle, Cisco, JP Morgan, and GE.

Our B2B Advisory Board.

Lauren Purcell

Lauren Purcell

AMP North

Lauren Purcell is a marketing leader with more than 15 years of experience across financial services, specializing in strategic planning, customer engagement, and integrated marketing. Her expertise spans content strategy, product marketing, digital marketing, brand management, campaign execution, and customer-centric program design. Known for combining commercial insight with customer focus, she has successfully delivered growth initiatives across diverse audiences, products, and services.
Christina Brown

Christina Brown

ESRI

Christina Brown is a senior marketing executive with more than 20 years of experience leading brand, marketing, communications, and product strategies across the Asia-Pacific region. Having worked across industries including energy, financial services, insurance, and tourism, she excels at driving growth through customer-centric marketing, commercial accountability, and high-performing teams. Christina is recognized for her ability to connect strategy, technology, customer experience, and business outcomes to deliver sustainable growth and organizational success.
Glenn Flower

Glenn Flower

NEXTDC

Glenn Flower is an experienced marketing executive with a strong track record of driving growth for leading technology brands and high-growth challenger businesses. His expertise spans customer acquisition, product marketing, digital strategy, business transformation, and stakeholder management. By combining strategic thinking with agile execution, Glenn helps organizations create personalized customer experiences, strengthen market positioning, and deliver measurable marketing outcomes.
Lauren Dawber

Lauren Dawber

Optus

Lauren Dawber is a senior marketing and media executive with nearly two decades of experience across telecommunications, FMCG, retail, travel, luxury, automotive, and media industries. She is known for building strong cultures, developing high-performing teams, and leading transformative marketing initiatives. Combining deep commercial acumen with a people-first leadership style, Lauren drives innovation, inspires action, and delivers impactful business results in dynamic and evolving environments.
Fleur Prins

Fleur Prins

AWS

Fleur Prins is a marketing leader with extensive experience across Asia Pacific and Japan, specializing in customer-focused marketing and event strategy. She is recognized for her creativity, innovation, and ability to deliver results through a strong understanding of customer needs and business objectives. Fleur combines strategic thinking with practical execution to develop impactful programs that strengthen customer engagement and support organizational growth.
Fraser McNaughton

Fraser McNaughton

Grant Thornton

Fraser McNaughton is a growth-focused marketing and revenue leader with over 30 years of experience across professional services, insurance, financial markets, and digital businesses. He leads revenue operations, marketing, brand strategy, business development, and client experience functions to deliver measurable commercial outcomes. Passionate about AI, digital transformation, and sales enablement, Fraser specializes in aligning marketing and sales, transforming go-to-market strategies, and building scalable, client-centric growth engines.
Catriona Walkerden

Catriona Walkerden

Logicalis

Catriona Walkerden is a global technology marketing leader with more than two decades of experience building brands and driving growth for leading technology organizations. As Vice President of Marketing at Logicalis, she focuses on elevating brand positioning, creating customer-focused content and campaigns, and helping organizations navigate digital transformation. She is also a passionate advocate for diversity and inclusion, actively supporting initiatives that empower and advance women in technology.
Garrett MacDonald

Garrett MacDonald

Data#3

Garrett MacDonald is a modern marketing leader focused on the intersection of technology, growth, and customer value. As CMO at Data#3, he oversees marketing, strategy, tender management, and sales enablement, helping ensure that brand and sales initiatives drive meaningful business outcomes. With a strong interest in AI, he is passionate about simplifying complexity, improving operational efficiency, and creating repeatable, scalable approaches that help sales and marketing teams perform at their best.
Rushenka Perera

Rushenka Perera

SAP

Rushenka Perera is a highly accomplished B2B technology marketing executive with more than 25 years of experience across Asia Pacific and India. She has built a reputation for connecting strategic vision with flawless execution, creating strong alignment between marketing and sales to drive demand generation and business growth. Her expertise spans the full marketing discipline, with a proven ability to lead high-performing teams, navigate changing business environments, and deliver innovative programs that produce measurable results.
Grant Steyn

Grant Steyn

Thermo Fisher
Scientific

Grant Steyn is a senior marketing and digital transformation leader with more than 25 years of experience driving growth across Asia-Pacific, Japan, the Middle East, and Africa. He specializes in aligning strategy, people, technology, and customer needs to deliver sustainable commercial outcomes. Combining digital intelligence, digital commerce, and digital marketing, Grant focuses on go-to-market transformation, customer engagement, AI-driven growth strategies, and helping organizations translate technology into measurable business value and competitive advantage.
VALUES

Experience our values through our work.

We love

We love

B2B marketing.
Our passion and energy are infectious.

We lead

We lead

B2B marketing.
By shifting the narrative and shaping the solution.

We challenge

We challenge

ourselves and our clients.
Even when it’s uncomfortable. We’re here to make great work.

We grow

We grow

together.
By taking responsibility to get things done. And done well.

We celebrate

We celebrate

our wins.
Big and small. Every step forward counts.

How we give back

Kiva: micro-finance lending.
As a not-for-profit, Kiva gives people the means to escape the cycle of poverty through micro-finance lending. From as little as $25, individuals can access the funds they need to create opportunities for themselves and others. Green Hat lends to Kiva borrowers around the world, and 100% goes towards funding loans. We like that too.
Join our Kiva team
Style - {alignment={alignment={horizontal_align=LEFT, vertical_align=MIDDLE, css=}}, shadow={color={color=#FFC2E1, opacity=100, hex=#FFC2E1, rgba=rgba(255, 194, 225, 1), rgb=rgb(255, 194, 225), css=#FFC2E1}}, text={color={color=#2F2F2F, opacity=100, hex=#2F2F2F, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), css=#2F2F2F}}, arrow={color={color=#2F2F2F, opacity=100, hex=#2F2F2F, rgba=rgba(47, 47, 47, 1), rgb=rgb(47, 47, 47), css=#2F2F2F}}, popout={start_height=3, hover_height=8, flip=false}, background={color={color=#F8F5ED, opacity=100, hex=#F8F5ED, rgba=rgba(248, 245, 237, 1), rgb=rgb(248, 245, 237), css=#F8F5ED}}, border={border={top={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, bottom={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, left={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, right={style=solid, color=#2F2F2F, opacity=100, width={value=2, units=px}}, css=border: 2px solid #2F2F2F; }}, spacing={spacing={padding={top={value=10, units=px}, bottom={value=10, units=px}, left={value=20, units=px}, right={value=20, units=px}}, css=padding-top: 10px; padding-right: 20px; padding-bottom: 10px; padding-left: 20px; }}} has_arrow - true down_arrow - false
Kiva
Asylum Seeker Resource Centre: a community of compassion.
The Asylum Seeker Resource Centre is Australia’s largest human rights organisation. An independent not-for-profit, it provides over 40 programs to help people seeking asylum escape persecution and build new lives. Owned and run by the community, the ASRC supports around 7,000 people a year. Green Hat actively supports the ASRC in their efforts to create lasting social and policy change for refugees and people seeking asylum.
Asylum Seeker Resource Centre