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We are Green Hat, champions of the change makers.

ABOUT
Green ballons

We're delighted to say - we just love B2B marketing.

Over the past 22 years, our passion has been helping clients with their ABM / ABX, demand gen, buying parties and attribution. But what really gets us out of bed every morning are the ways we can make it better.

In our experience, the best results come when people don’t see eye to eye. When there is healthy debate and assumptions are questioned. When we push ourselves and our clients to produce bold ideas and exceptional work.

Our combined efforts will build and execute game-changing strategies that re-shape B2B.

We’ve been rethinking B2B since 2001.

We’re a full-service B2B marketing consulting agency – one of the largest in APAC. Most of our work starts with strategy and insights which becomes go-to-market activity across digital, content, creative and ABM or demand-gen programs. Whilst for our first 10 years we focused on the IT/SaaS/Telco sector, today we are fully cross-industry.

We have a presence in Melbourne, Sydney and Singapore and service clients globally as well as in the APAC region.
singapore
bbn

We’re part of the largest B2B agency network in the world.

We’re super chuffed to be BBN International’s representative in Australia and NZ.
Find out more
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The Greenies.

Andrew

Andrew

CEO

Mr. Evangelisator 

Stuart

Stuart

Managing Director

Britain's Got Talent
Helen

Helen

Commercial Director

Mumma Bear
Jakob

Jakob

Head of Digital Experience

Nerd

 

Joel

Joel

Head of Strategy

Joel Thomson
Malte

Malte

Head of ABM/X

Account Based Malte

Alison

Alison

Head of Creative

Content Ma-ster
Shawn

Shawn

Singapore Country Manager

Swiss Army Knife
Emma

Emma

Head of Growth Marketing

Task Master

Jo

Jo

Senior Account Director

The Dutchess
Roma

Roma

Senior Account Director

Devil's Advocate
Kae

Kae

Senior Account Director

Keeping things Humming
Martin

Martin

Senior Account Manager

Bench press for food
Gary

Gary

Account Executive

Hobby Hoarder
Anas

Anas

Account Executive

An-all rounder
Tiny (Omair)

Tiny (Omair)

Strategy Director

brb
Matthew

Matthew

Digital Experience Director

Head Brewer
Tom

Tom

Senior ABM & MarTech Consultant

Techno(ology) expert
Peter

Peter

MarTech and Automation Team Leader

Jack of All
Varun

Varun

Marketing Data Analyst

Drowning in Data
Robert

Robert

Production Manager

The Hustler
Jess

Jess

Senior UX/UI Designer

The Enhancer
Megan

Megan

Senior UX/UI Designer

Bon Vivant
Clydie

Clydie

Senior Designer

Oh CROP!
Nikki

Nikki

Graphic Designer

All Berry Gang
Em

Em

Social Media Specialist

Slim Shady
Emma

Emma

Senior Content Producer

Wicked Witch of the Westwood
Hugo

Hugo

Senior Content Producer

Dis-content
Daniel

Daniel

SEO/SEM Specialist

Search Engine Whisperer
David

David

SEO/SEM Specialist

On the down LO
Nisha

Nisha

Web Development Lead

Ctrl C - Ctrl V
George

George

Senior Web Developer

Sleep Deprived
Vrunda

Vrunda

Web Developer

Give me a <br>
Lahvaniya

Lahvaniya

Marketing Automation Specialist

Masala Chai Enthusiast

Jarome

Jarome

Senior Web Developer

Code Generator
John

John

Senior Animation Producer

Mr. Smoosh
Carmen

Carmen

Finance & Operations Specialist

Paella Pusher
Kate

Kate

Finance Support Specialist

Excel'sior
Astro

Astro

Accounts Retrievable

Snack Tester

Our Advisory Board.

Marc Makrid

Marc Makrid

Chairman

Marc Makrid is Managing Director of Marc Makrid & Associates, a leading strategic business advisory established in 1993. He brings business and brand strategic advice to the Green Hat board. He holds board positions with Seeley International, Campion Education (Chairman), Neutrog Fertilisers (Chairman), Lifestyle Bakery (Chairman), Angelakis Seafood (Chairman), FP-AG (Chairman), Cold Logic, Tristar Electrical, PowerHealth Solutions and South Adelaide Football Club.

Prior to his board roles, he held senior executive positions in industry including Director of Marketing at SA Brewing and Deputy Managing Director of Dairyvale Foods.
Tim Brewin

Tim Brewin

Board Member

Tim brings significant B2B management and strategy expertise to the board. He has 30+ years’ experience leading and advising C-suite and senior executives in professional services firms across the IT and Human Resources industry sectors.

At Hewlett Packard, he was APAC regional director for their strategic Microsoft business. At Heidrick and Struggles, he advised boards and CEOs in the pursuit of C-suite talent for large enterprise and government roles.

In addition to his board role, he operationally assists Green Hat’s management team in the development of our people and our culture – working with the MD and team leaders to make Green Hat a great place to work and one where every employee would recommend others to join.
Jesus Requena

Jesus Requena

Board Member

Jesus Requena is a tech-savvy digital marketing entrepreneur with broad experience across customer experience (CX) and revenue growth. He strategises how to take products to market, leveraging marketing tech and data to develop strategies and programs that drive user and revenue growth. Whilst he has a passion for tech, he brings a commercial sensibility to the board’s planning.

Throughout his professional career, he has worked across Europe and APAC assisting tech start-ups, B2B agencies, and rapidly growing unicorns (Unity, Algolia, Figma). His main driver has always been to make a difference to the end-user and for his clients offering the product or service. He is presently a Vice President of Growth at Figma based in San Francisco, CA.
Helen Richards

Helen Richards

Board Member

Helen brings her creative and production management background of over 20 years in the fashion industry to the board of Green Hat. As Commercial Director for the agency, she manages the finance and business operations team as well as supports our HR function.

She tempers the board’s innovative thinking with ‘grounded practicality’ and the lens of development and nurturing of Green Hat’s valued employees.
Bob Ray

Bob Ray

CEO/Board Advisor

Bob is an executive and board advisor to Green Hat with a focus on growth and strategic partnerships for the agency. For the last three decades, Bob has worked in the marketing agency and technology marketing sectors managing global teams through start-up to enterprise scaled businesses. He was most recently CEO of Merkle B2B and sat on the board of Stein IAS. In his career, he has worked with some of the most famous brands in the world including AWS, Oracle, Cisco, JP Morgan, and GE.
VALUES

Experience our values through our work.

We love

We love

B2B marketing.
Our passion and energy are infectious.

We lead

We lead

B2B marketing.
By shifting the narrative and shaping the solution.

We challenge

We challenge

ourselves and our clients.
Even when it’s uncomfortable. We’re here to make great work.

We grow

We grow

together.
By taking responsibility to get things done. And done well.

We celebrate

We celebrate

our wins.
Big and small. Every step forward counts.

How we give back

Kiva: micro-finance lending.
As a not-for-profit, Kiva gives people the means to escape the cycle of poverty through micro-finance lending. From as little as $25, individuals can access the funds they need to create opportunities for themselves and others. Green Hat lends to Kiva borrowers around the world, and 100% goes towards funding loans. We like that too.
Join our Kiva team
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Kiva
Asylum Seeker Resource Centre: a community of compassion.
The Asylum Seeker Resource Centre is Australia’s largest human rights organisation. An independent not-for-profit, it provides over 40 programs to help people seeking asylum escape persecution and build new lives. Owned and run by the community, the ASRC supports around 7,000 people a year. Green Hat actively supports the ASRC in their efforts to create lasting social and policy change for refugees and people seeking asylum.
Asylum Seeker Resource Centre