Green hat articles.
I am a 25+ years B2B vet – passionate about uncovering business problems with clients, bringing fresh thinking to the challenge and strategising data-driven solutions.
B2B buyers have changed the way they buy. It’s motivating to work with clients who recognize this fact and are transforming to adapt.
About Stuart Jaffray
Andrew is an ex-software engineer turned B2B marketer with a passion for customer lifecycle and engagement marketing for the ‘considered’ buying process.
He developed the 7-Step B2B Marketing Blueprint, which has been adopted by blue-chip organisations such as IBM, Konica Minolta and Schneider Electric in their B2B growth programs.
Andrew co-authors the Green Hat/BBN B2B Marketing Research report, Australia’s leading study on the state of the B2B marketing landscape in Australia.
Skills
- B2B marketing strategy
- Customer lifecycle strategy
- Integrated digital design
- RevTech and MarTech platforms
- Sales & Marketing Alignment
Interests
- Growth strategies
- Racket sports – tennis & squash
- Guitar & rock bands
- Die-hard AFL Geelong Cats supporter
Client Experience
IBM, SingTel Optus, Knauf, DELL, PPG Industries, Oracle, Telstra, Open Universities Australia, Microsoft