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We know that many B2B organisations are sales led, so they tend to focus on lead generation and short-term sales activations. But with only 5% of buyers in-market at any given time, how are you building awareness with the other 95%? * Buyers who aren’t in-market now will be at some point, and are key to building your future funnel.
Crafting a distinct brand and amplifying it can do the heavy lifting when it comes to reaching the 95%. It will build the front-of-mind awareness your business needs to make the shortlist.
* ”How B2B Brands Grow”, B2B Institute / Ehrenberg-Bass Institute for Marketing Science 2021
