Brand Strategy
- Brand audit
- Brand positioning
- Brand story, tone of voice & key messaging
- Brand architecture
- Brand portfolio analysis
- Customer value proposition (CVP)
- Employee value proposition (EVP)
- Brand naming
We know that many B2B organisations are sales led, so they tend to focus on lead generation and short-term sales activations. But with only 5% of buyers in-market at any given time, how are you building awareness with the other 95%? * Buyers who aren’t in-market now will be at some point, and are key to building your future funnel.
Crafting a distinct brand and amplifying it can do the heavy lifting when it comes to reaching the 95%. It will build the front-of-mind awareness your business needs to make the shortlist.
* ”How B2B Brands Grow”, B2B Institute / Ehrenberg-Bass Institute for Marketing Science 2021
Longer-term brand building is often put in the ‘nice-to-have-but-not-a-priority-right-now’ basket. But research shows that in 90% of cases, brands that win the sale are top-of-mind from the start of the process**. B2B branding can help you create the kind of awareness that keeps your business front and centre in a buyer’s purchasing decision.
** "The 5 Principles of Growth in B2B Marketing”, LinkedIn and Binet & Field, 2019
We successfully developed the branding strategy, website and visual idenity for technology innovator Ceravida.