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Marketing Automation.

Re-think effectiveness

At Green Hat, B2B marketing automation is a process, not a software platform.

We know how hard it is for businesses to keep tabs on the sheer volume of customer data. Marketing automation offers a way to use data intelligently, creating a digital experience that delivers value for customers. We’ve been automating since 2008, when we partnered with IBM to automate marketing for its core four solution categories.

Automation based on strategy, expertise and fit-for-purpose tech platforms means you have all the right components for a well-oiled, high-performance B2B marketing machine.


Marketing Automation Services

Here’s a taste of what our marketing automation services can do: 

  • Lifecycle strategy and touchpoint mapping 
  • Database enrichment 
  • Lead scoring – to effectively manage and progress buyers through to sales at the right time as marketing qualified leads (MQLs) 
  • Lead nurturing – across email, SMS and advertising channels Lead nurturing  
  • Lead routing and Sales and Marketing alignment 
  • Integration with CRM systems 
  • Audits to determine the right platform for you, or to get more from your current one

We’re so happy with the support we’re getting from everyone at Green Hat. You’re very responsive, proactive and great to work with. I never get the impression that we’re asking too much and the solutions you suggest are spot on – thank you! Director, Asia Pacific Marketing, Korn Ferry  korn-ferry

B2B Marketing Automation Health Check.

Not sure how your marketing automation measures up? Get a free health check to receive some personalised recommendations by email.