B2B Marketing Automation Services

At Green Hat, B2B marketing automation is a process, not a software platform.

We know how hard it is for businesses to keep tabs on the sheer volume of customer data. Marketing automation offers a way to use data intelligently, creating a digital experience that delivers value for customers. We’ve been automating since 2008, when we partnered with IBM to automate marketing for its core four solution categories.

Automation based on strategy, expertise and fit-for-purpose tech platforms means you have all the right components for a well-oiled, high-performance B2B marketing machine.

Marketing Automation Services

Here’s a taste of what our marketing automation services can do:

Lifecycle strategy and touchpoint mapping
Database enrichment
Lead scoring – to effectively manage and progress buyers through to sales at the right time as marketing qualified leads (MQLs)
Lead nurturing – across email, SMS and advertising channels Lead nurturing
Lead routing and Sales and Marketing alignment
Integration with CRM systems
Audits to determine the right platform for you, or to get more from your current one

Case study

Korn Ferry

Organizational Consulting firm, Korn Ferry, works with clients across the globe consulting in talent acquisition, retention, reward, and development. Korn Ferry’s mission is to serve its clients to enable people and organization to exceed their potential.

Read case study