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Content Marketing.

Content that influences purchasing decisions in a digital-first age
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Like it or not, the B2B buyer journey has become digital-first.

With buyers limiting face time with sales, how do you build interest and trust in your brand, an understanding of how you solve their problem and, ultimatelty, have them reach out to you?

A considered B2B content marketing approach is a 'must have' in your engagement tool-kit. With buyers doing 70%+ of their research online, strategic use of your content will help them find your relevant information at the right time for them in their buying process.

We've been on this journey many times with clients and one thing's for certain. To really get the ROI you're after, we need to start with insights and understanding of your audience (ideally validated externally) which provides the basis for a winning content strategy.  

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I was looking for a true B2B digital agency who has proven capability in inbound and content marketing and who could take us on the journey. Green Hat definitely did that for us! Commercial Marketing Director ANZ, DELL  dell
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Content Strategy

Great content always starts with thinking. We plot out a roadmap to engage prospects and customers at key points of the buyer journey - so your brand stays top of mind. 

What we offer 

  • Target audience persona development
  • Customer journey maps
  • Content audits and content curation
  • Messaging and segmentation
  • Content planning and content roadmaps

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Content Development

Thinking only comes to life through doing. Whether it’s short and snappy or detailed and precise, your message will reach the buyers who need to hear it. 

What we offer

  • Infographics
  • Videos and animations 
  • Podcasts
  • Website copy 
  • Blog writing  

Schneider Electric
Case study

Schneider Electric

Schneider Electric chose to partner with Green Hat to drive a new pipeline with content-driven inbound marketing, with measurable results.

Read case study