Green Hat is buzzing following FIVE Golden Bee Awards.

Green Hat has once again made its mark on the international B2B stage, taking home an incredible five trophies at the 2025 BBN Golden Bee Awards — earning the title of the most awarded agency in the global network.

Held at Châteauform' Schloss Rothenbuch near Frankfurt, the annual awards celebrate creative and strategic excellence across BBN’s 30+ partner agencies worldwide. Competing against some of the largest B2B agencies across Europe, Asia and the Americas, Green Hat’s Melbourne-based team proved that Australian B2B marketing continues to punch well above its weight.

The wins spanned five key categories — Best Brand Strategy Campaign, Best Integrated/Omni-Channel Campaign, Best Web Experience, Best Use of Martech, and Best Account-Based Marketing — with standout work for McCain Foods, Korn Ferry, GoGlobal, and REA Group.

"For a relatively small agency in the APAC region to come away with the most awards globally is something we’re immensely proud of," said Andrew Haussegger, CEO of Green Hat. "It’s proof that Australian B2B creativity and martech innovation can compete with the best in the world — and that when strategy, creativity and technology come together, the results speak for themselves."

As the Australasian partner of BBN International, Green Hat represents the region within a network of over 1,200 B2B specialists across 30 countries. The agency’s leadership in data-driven marketing, martech and Account-Based Marketing continues to position it as one of APAC’s most innovative voices in the modern B2B landscape.

BBN’s annual AGM and Golden Bee Awards bring together the best in global B2B — celebrating outstanding campaigns, collaboration, and innovation from across the network.

"Green Hat continues to set a benchmark for creative and strategic excellence in B2B," said Annette Fernandes-Poyser, Executive Director of BBN International. "Their success shows how innovation from smaller markets can have a global impact."