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Green hat articles.

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Meaningful insights fuel messaging and content strategy— and these things will raise your brand above the noise. I believe the greatest content is storytelling and I love helping brands find and tell their stories.

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About Joel Thomson

Joel is a content and communications strategist, an entrepreneur and a thought leader in this field. A hands-on content creator with deep experience in digital change and innovation.

At Green Hat, Joel works with clients to build their competitive positioning to underpin their marketing aspirations, with a strong focus on effective engaging customer experiences and brand communication platforms built to last.

Skills

  • Discovery insights
  • Messaging and positioning strategy
  • Executive stakeholder interviewing
  • B2B content strategy and mapping
  • Brand development
  • Creative and design direction
  • Integrated brand campaigns

Interests

  • Politics and history
  • The environment and animal welfare
  • Tech start-ups and scale-ups
  • Mountain climbing
  • Animal flow fitness

Client Experience

Telstra, MYOB, REA Group, Booking.com, Iress, Coca-Cola (US), CUB, Asahi, Scout-24 (Germany), Vanguard

Articles By Joel Thomson