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About the Author
Joel Thomson
Head of B2B Strategy and Insights, Green Hat
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Meaningful insights fuel messaging and content strategy— and these things will raise your brand above the noise. I believe the greatest content is storytelling and I love helping brands find and tell their stories.
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About Joel Thomson
Joel is a content and communications strategist, an entrepreneur and a thought leader in this field. A hands-on content creator with deep experience in digital change and innovation.
At Green Hat, Joel works with clients to build their competitive positioning to underpin their marketing aspirations, with a strong focus on effective engaging customer experiences and brand communication platforms built to last.
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