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I have extensive client-side experience in global B2B marketing including ABM/X. Data-driven targeting of the accounts that matter is the ‘secret sauce’ for B2B organisations. I am passionate about helping my clients realise their ABM/X aspirations and making them champions in their own businesses.​

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About Malte Weyhe

Malte is a strategic B2B marketing leader with 15 years of experience dedicated to helping organisations rethink their marketing and go-to-market strategies.

For over a decade, he has held a variety of executive marketing roles at world-class consulting organisations, including Korn Ferry and Hay Group, where he mastered the complexities of the HR and people-focused professional services sector.

Malte specialises in high-impact Account-Based Marketing (ABM) strategy and execution. He has successfully built global ABM programs from the ground up, and works closely with both marketing and sales leaders to make GTM-programs more account and buying-group based. He is regarded as one of the leading ABM thought leaders in the Asia Pacific region and a regular speaker and author on the topic.

Skills

  • Account-based strategy and innovation
  • B2B marketing strategy development
  • Integrated Marketing Campaigns
  • Strategic Content Strategy & Activation
  • Customer Journey Mapping & Optimisation
  • Marketing Technology Strategy
  • Professional Services Marketing

Interests

  • Mountain bike riding
  • Skiing
  • Live music
  • Globe-trotting and visiting Germany

Client Experience

ANZ Bank, EY, Grant Thornton, Henkel, Indeed, Kimberly-Clark Professional, Korn Ferry, Nearmap, Nestlé Professional, NEXTDC, Palo Alto Networks, SAP, Workday

Articles By Malte Weyhe