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About the Author
Malte Weyhe
Head of Account-Based Marketing & Experience (ABM/X), Green Hat
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I have extensive client-side experience in global B2B marketing including ABM/X. Data-driven targeting of the accounts that matter is the ‘secret sauce’ for B2B organisations. I am passionate about helping my clients realise their ABM/X aspirations and making them champions in their own businesses.
”
About Malte Weyhe
Malte has spent his last 15 years working in the B2B environment. For 10+ years he has had a variety of executive marketing roles at Korn Ferry in the HR/people professional services sector.
His industry expertise is centred around professional services and the HR industry. He understands the art and science of marketing intangible solutions and the focus needed on the 3Ps of people, process and proof.
Skills
Account-based strategy and innovation
B2B marketing strategy
Content strategy and activation
Integrated digital marketing campaigns
Customer journey mapping
Marketing technology platforms (strategic)
Interests
Mountain bike riding
Tennis
Live music
Globe-trotting and visiting Germany
Client Experience
Korn Ferry, NEXTDC, Henkel, Grant Thornton, Hay Group, CI&T
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