Green hat articles.
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About the Author
Malte
Malte
Weyhe
Head of Account-Based Marketing & Experience (ABM/X), Green Hat

“
I have extensive client-side experience in global B2B marketing including ABM/X. Data-driven targeting of the accounts that matter is the ‘secret sauce’ for B2B organisations. I am passionate about helping my clients realise their ABM/X aspirations and making them champions in their own businesses.
”
About Malte Weyhe
Malte has spent his last 15 years working in the B2B environment. For 10+ years he has had a variety of executive marketing roles at Korn Ferry in the HR/people professional services sector.
His industry expertise is centred around professional services and the HR industry. He understands the art and science of marketing intangible solutions and the focus needed on the 3Ps of people, process and proof.
Skills
- Account-based strategy and innovation
- B2B marketing strategy
- Content strategy and activation
- Integrated digital marketing campaigns
- Customer journey mapping
- Marketing technology platforms (strategic)
Interests
- Mountain bike riding
- Tennis
- Live music
- Globe-trotting and visiting Germany