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Jakob
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Articles By Jakob Naumann
Video
How to have AI work for your B2B growth strategy and not the other way around!
ABM • Strategy • Digital
Article
Seven risks of poor data hygiene
Digital
Article
The importance of lead scoring for B2B marketing automation
Marketing Automation • Demand Generation
Article
Why B2B marketers should personalise the website experience
Digital
Article
How to manage email bounces with automation
Marketing Automation
Article
How to use data to be a better B2B marketer
Digital
Article
Three steps to data visualisation success
Digital
Article
Tips for testing your marketing smartly
Digital
Article
Stale Cookies: iOS14, ITP, ETP and the changing world of tracking
Marketing Automation • Demand Generation
Article
A wild new frontier for email interactivity: AMP HTML for email & B2B marketers
Marketing Automation • Strategy • Digital
Article
The Internet of (B2B) Me
ABM • Strategy
Article
AI is back! The implications of new technology on the B2B sector
Marketing Automation • Digital
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