We were interviewed by Andy North of the Velocitize team about our thoughts on a variety of B2B marketing strategies, including one of the leading marketing strategies – Account-Based Marketing (ABM). Together they discuss insights and implementation tips to integrate ABM strategies to optimise the customer experience and achieve measurable growth.
To learn more about the ABM program ‘secret sauce’ Andrew discusses, please view our account-based marketing pagehere.
Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as a senior marketing consultant, as well as a part of the Account Service team.