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Video: The ABM Dark Funnel.

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You probably have a good idea of what your B2B company’s ideal target audience looks like. But do you know how to move beyond this and pinpoint anonymous accounts with an intent to buy? Probably not, they’re probably hidden in your company’s dark funnel.

Our ‘Dark Funnel’ webinar hosted by Green Hat CEO Andrew Haussegger, explores how to discover these mystery accounts. Andrew is joined by keynote speaker Kerry Cunningham (6sense) and Malte Weyhe (Korn Ferry) to talk about how this can strengthen your ABM program.

Key takeaways:

    • Understand the Dark Funnel and the value of intent signals
    • How to capture and integrate the data into your funnel process
    • How intent data powers up the Korn Ferry ABM program

➔ Watch Now

Want to dive in deep and learn more about the wealth of anonymized buyer intent data?

➔ Download this eBook from Kerry Cunningham

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Tushar Warrier

Over the past 15 years, Tushar has worked with B2B and B2C brands across the Asia Pacific region, particularly in Singapore, India and Australia. He prioritises problem-solving and has worn many hats across his career – the latest being a Green one. At Green Hat, he works with our clients as a senior marketing consultant, as well as a part of the Account Service team.