You probably have a good idea of what your B2B company’s ideal target audience looks like. But do you know how to move beyond this and pinpoint anonymous accounts with an intent to buy? Probably not, they’re probably hidden in your company’s dark funnel.
Our ‘Dark Funnel’ webinar hosted by Green Hat CEO Andrew Haussegger, explores how to discover these mystery accounts. Andrew is joined by keynote speaker Kerry Cunningham (6sense) and Malte Weyhe (Korn Ferry) to talk about how this can strengthen your ABM program.
- Understand the Dark Funnel and the value of intent signals
- How to capture and integrate the data into your funnel process
- How intent data powers up the Korn Ferry ABM program
Want to dive in deep and learn more about the wealth of anonymized buyer intent data?