Who should ABM?
ABM might be a buzzword at the moment, but the reality is it’s not for everyone. It requires a pre-existing level of maturity across sales and marketing, to drive growth with accounts that match an ideal customer profile.
How do you know if ABM is right for your organisation?
- Your accounts have the potential to grow in annual revenue.
- You’re involved with complex sales cycles that are typically lengthy to close.
- There are multiple people involved in the buying decision of your product/service.